Google Offer for Nobody

My weather app offered me this banner this morning:

OK, Google, take me to the nearest hair salon. (Try it now)

I’ve been looking for a new salon. “Nearest” has never been in my criteria. Under 10 miles would be a plus, but “nearest”, nope.

Granted, there are certainly people who LOOK as though that was how they chose. The Unstyled Look might be a feature of Techie Non-Chic. Innate kindness generally prevents me from asking, “Is that how you wanted it to look?” because it is hard to believe the answer will be “yes.”

I can imagine the ad team starting with “OK, Google, take me to the nearest bar” and then deciding it was not PC. Ditto, “take me to the nearest barber.” Let me recommend instead coffee, brew pub, parking lot, lottery seller, sandwich, drugstore, sports store, deli, Dunkin Donuts (or Tim Hortons), Apple store (oops, never mind), fish market.

Published by Sue Aldrich

As a leading authority on worldwide customer requirements, practices, technologies, and governance for personalization, Sue researches the technologies and practices that help marketers get the most useful content in front of customers at the right moment: recommendations, search, discovery, targeted marketing, and web content management. Aldrich is an expert on optimizing the methods that help customers find what they need to make buying decisions and/or to solve problems. She helps clients develop personalization, marketing, discovery, and content management practices that will engage customers and improve results.

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