The Sky is Never the Limit

Mackerel Sky by Charles Plaisted

You can’t do everything, but you can do something.



  • Is Residential Solar a Good Deal for Sterling?

    September 19, 2020 by

    by Susan Aldrich Solar installations can be a pretty sweet deal. My solar system generates about a megawatt per month, which is in the ball park of what I use. The bill for my all-electric, 2,000 square foot, net-zero energy house is less than $20 per month, on average. Plus, I get about $4,000 per… Read more

  • Composting in Sterling

    September 19, 2020 by

    When we put something in the trash, we have decided we’re done with it. We’ve used it up and worn it out. But we are not truly done with it, because trash has to be taken somewhere, by someone, and dealt with in some way. Can we “reuse” that garbage instead?  In fact, trash can… Read more

  • Keeping Sterling Strong

    September 19, 2020 by

    Here in Massachusetts, we didn’t need Coolidge or Eisenhower to remind us of our Yankee mantra: “Use it up, wear it out, make do, do without.”  This mantra contains the twin concepts of sustainability and resiliency. Sustainability and resiliency are related, but not the same. Here’s the difference. Imagine a town on the Cape that… Read more

  • Farm Fresh, Farm Safe

    September 19, 2020 by

    I think we can all agree that food should be: safe to eat, delicious, easy to prepare, and safe and easy to shop for. Up until March this year, each of us had our own idea how to get fed. For most, this involved restaurants, take out and frequent trips to the grocery. Now how… Read more

  • Keeping Sterling Farms

    September 19, 2020 by

    In 1911 electricity arrived and made Sterling a great location for cider mills. The mills in turn caused a bloom in orchards in our town, orchards we still enjoy today. Fifty years ago, Sterling was known as the Gem of Worcester County. We produced nearly all the Virginia Hams sold on the east coast. We… Read more

  • Who is Sterling?

    January 31, 2020 by

    Most likely, “Sterling” is a 53-year-old white woman born in Massachusetts earning $73,000 per year from her professional career, living with 2 other people in the $340,000, oil-heated home she owns.  Mrs. Sterling is a composite based on census data and estimates. But as we know, averages don’t tell the whole story. After all, the… Read more

  • Did You Know… Sterling’s Super Power is Electric

    January 7, 2020 by

    Did you know that Sterling has one of the lowest rates for electricity in Massachusetts?  Our twelve month (ending June 2019) average rate for residential power is13.7¢ per kWh (kilowatt hour). The price changes from month to  month, depending on what power generating companies charge us. In Boston, the average rate for the year is… Read more

  • Did You Know…Why the Big Rains in Sterling?

    January 7, 2020 by

    Has it ever rained as hard,  as often, as it has this year?  I keep saying, “I have never seen it rain this hard, ever.”  It isn’t just raining cats and dogs, it’s been raining bobcats and wolfhounds.  Well, it’s not just my imagination. There are facts, and some pretty reliable predictions, telling us that… Read more

  • Keeping Sterling Our Emerald Gem

    October 30, 2019 by

    Did you know … how much open space we have in Sterling? If you took a helicopter ride at Sterling Fair this year, you surely noticed that Sterling’s 30 square miles (19,539 acres) is gloriously green: nearly two-thirds of Sterling‘s land is forest or farms. And blue: we have  808 acres of water. Agriculture is… Read more

  • Personalization using Evergage

    January 4, 2019 by

    Growing and enriching customer profiles is fundamental to business success. In a Nutshell: This is one of a series reviewing vendors’ personalization platforms. Evergage is a personalization and customer data platform used for delivering personalized customer experiences. The Evergage personalization solution is comprised of testing, optimization, recommendations, analysis, segmentation and targeting across digital channels.   … Read more

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