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you listening as I recite the rules?2015-03-13T01:11:52+00:00monthlyhttps://susanealdrich.com/2015/03/12/big-data-buyers-beware/2015-03-13T16:56:56+00:00monthlyhttps://susanealdrich.com/2015/03/05/better-know-a-data-scientist/2015-03-05T22:30:05+00:00monthlyhttps://susanealdrich.com/2015/02/19/google-offer-for-nobody/https://susanealdrich.com/wp-content/uploads/2015/02/sassoonquant5point.jpgsassoonQuant5pointMary Quant at Not the Nearest hair salon2015-02-19T20:37:16+00:00monthlyhttps://susanealdrich.com/2015/02/20/untargeted-and-undirected-advertising/https://susanealdrich.com/wp-content/uploads/2015/02/img_1082-e1424376506943.jpgIMG_1082Entropyhttps://susanealdrich.com/wp-content/uploads/2015/02/img_10782.jpgIMG_10782015-03-31T17:01:53+00:00monthlyhttps://susanealdrich.com/2015/02/10/data-scientist-your-new-partnerd/https://susanealdrich.com/wp-content/uploads/2015/02/2boys1.jpg2Boys1Partnerds2015-02-10T22:54:09+00:00monthlyhttps://susanealdrich.com/2015/02/12/data-science-and-not-so-big-data/https://susanealdrich.com/wp-content/uploads/2015/02/paper-tape-photo-collage-1.jpgPaper TapeA big tangle of data can cost a great deal to wrestle into order. https://susanealdrich.com/wp-content/uploads/2015/02/paper-tape-curls-1.jpgOLYMPUS DIGITAL CAMERA2015-02-07T22:01:53+00:00monthlyhttps://susanealdrich.com/2015/01/20/the-6-obstacles-to-using-data-science/https://susanealdrich.com/wp-content/uploads/2015/01/dsc02770.jpgDSC02770https://susanealdrich.com/wp-content/uploads/2015/01/dsc02451.jpgDSC02451Natural barriers to adoption can be bridged.https://susanealdrich.com/wp-content/uploads/2015/01/dsc00455.jpgDSC004552015-01-20T19:08:55+00:00monthlyhttps://susanealdrich.com/2015/01/21/the-tragedy-of-targeted-marketing-and-personalization/https://susanealdrich.com/wp-content/uploads/2015/01/walnuts7.jpgWalnuts72015-01-23T15:34:41+00:00monthlyhttps://susanealdrich.com/2015/01/19/data-sciences-top-attraction-lead-gen/https://susanealdrich.com/wp-content/uploads/2015/01/dsc03745.jpgDSC03745https://susanealdrich.com/wp-content/uploads/2015/01/p1000398.jpgP10003982020-08-01T22:58:43+00:00monthlyhttps://susanealdrich.com/2015/01/19/data-driven-decisions-ill-get-back-to-you-later/https://susanealdrich.com/wp-content/uploads/2015/01/img_0354.jpgIMG_03542015-01-19T20:31:41+00:00monthlyhttps://susanealdrich.com/2015/01/07/2-surprises-in-data-science-jobs/https://susanealdrich.com/wp-content/uploads/2015/01/rplotskills.pngRplotSkillshttps://susanealdrich.com/wp-content/uploads/2015/01/rplotresp.pngRplotResp2015-01-07T21:47:59+00:00monthlyhttps://susanealdrich.com/2013/09/11/new-adobe-target-eases-optimization-tasks/2014-09-26T05:53:28+00:00monthlyhttps://susanealdrich.com/2013/08/29/locaytas-ui-for-personalization/https://susanealdrich.com/wp-content/uploads/2013/08/locayta-category-page-and-balance-factor1-e1377771325730.jpgLocayta Category page and balance factor1Locayta’s control panel provides a view of the page being worked on. In this example, the page has been configured to sequence items based on price, popularity, and stock levels.. The navigation facets are selected by Locayta based on rules. Balance Factor, which is a differentiator of the Locayta solution, allows merchants to outline their merchandising strategies and priorities without having to create myriad rules.2015-09-25T01:10:53+00:00monthlyhttps://susanealdrich.com/2013/08/27/locaytas-personalization-approach/https://susanealdrich.com/wp-content/uploads/2013/08/bread-slice.jpgBread sliceWhole bread, few holes2013-08-27T18:13:24+00:00monthlyhttps://susanealdrich.com/2013/08/01/myagilent-personal-portal-becomes-keystone-of-effective-marketing/https://susanealdrich.com/wp-content/uploads/2013/08/agilent-email-post-21.jpgagilent email post 2While the MyAgilent personalizes visits, marketing automation personalizes outreach such as this email news item for customers who use oscilloscopes. 2015-01-16T07:40:08+00:00monthlyhttps://susanealdrich.com/2013/07/30/b2b-personalization-agilents-success-story/https://susanealdrich.com/wp-content/uploads/2013/07/agilent-mya-screen-post.jpgagilent mya screen postThe MyAgilent personal page aims to quickly connect customers with information about all aspects of their relationship: Links to information about the equipment they use; status of their orders; alerts and news about their equipment; forums for advice on using the equipment; and their contacts at Agilent. https://susanealdrich.com/wp-content/uploads/2013/07/agilent-dashboard-post.jpgagilent dashboard postThe weekly summary gave everyone an instant picture of status – green, yellow or red—along with what just happened, what was about to happen, and where the problems were. https://susanealdrich.com/wp-content/uploads/2013/07/agilent-cogs-for-post.jpgagilent cogs for postAgilent’s integrated customer experience is built on three capabilities: MyAgilent.com personal portal page; gated content which motivates visitors to identify themselves; and a marketing automation engine that collects and uses data about customer interests to strip away irrelevant information and make interactions valuable for customers. 2015-03-17T20:00:30+00:00monthlyhttps://susanealdrich.com/2013/08/06/agilent-personalization-is-tactic-not-strategy/2015-03-22T01:29:53+00:00monthlyhttps://susanealdrich.com/2013/08/08/four-csfs-for-b2b-personalization/2017-08-12T16:46:45+00:00monthlyhttps://susanealdrich.com/2013/07/18/maxymisers-support-for-personalization/https://susanealdrich.com/wp-content/uploads/2013/07/mxmsrsegmentreport.jpgMxMsrSegmentReportHow Maxymiser Creates Segments: This Maxymiser report identifies the customer attributes that have the most impact on conversion rates for specific offers. The Predicted Frequency Distribution shows how many visitors with a specific attribute are expected to view each of the offers. The first column, for example, shows that Offer1-Bath is predicted to be the offer most viewed by Sunday Visitors. The Most Relevant Attribute table shows conversion rates for the highest converting attributes. 2013-07-18T08:13:46+00:00monthlyhttps://susanealdrich.com/2013/07/16/personalization-basics-maxymiser-customer-profile/https://susanealdrich.com/wp-content/uploads/2012/10/cow-doorway.jpgcow doorwayThe type of information you store about customers affects the types of predictions you can make about their behavior. 2013-07-16T07:53:17+00:00monthlyhttps://susanealdrich.com/2013/07/09/apptus-personalization-for-aimless-and-directed-shoppers/https://susanealdrich.com/wp-content/uploads/2013/07/apptus-more-like-this.jpgApptus More Like ThisApptus's More Like This function gives the aimless many natural paths to follow. In this example, the shopper is shown items from the same brand, category or lifestyle, selected by Apptus based on the his interests. Every item has a "more like this" button which will create a whole new page of things to look at. And so on. 2013-07-09T16:55:13+00:00monthlyhttps://susanealdrich.com/2013/06/26/maxymisers-ui-for-optimization-and-personalization/https://susanealdrich.com/wp-content/uploads/2013/06/vcb-screen-shot.pngMaxymiser Personalization UIUI for creating customer experience variants. Web page is viewed within the UI; red box to the right offers actions for creating each variant.2013-06-26T18:55:03+00:00monthlyhttps://susanealdrich.com/2013/06/19/q2-progress-on-adobes-transformation/https://susanealdrich.com/wp-content/uploads/2013/06/fruit-cromwell.jpgfruit cromwellFruits of data science labor.2013-06-19T14:12:34+00:00monthlyhttps://susanealdrich.com/2013/06/25/jeff-bezos-secret-for-success-get-better-every-day/https://susanealdrich.com/wp-content/uploads/2013/06/alex-swinging.jpgalex swingingJeff's secret to success: Never stop trying out ways to improve results. 2013-06-17T15:17:54+00:00monthlyhttps://susanealdrich.com/2013/06/17/leading-practices-for-digital-marketing/https://susanealdrich.com/wp-content/uploads/2013/06/swingbridge2-853x1280.jpgPath to optimizationThe path to optimization is daunting. But the bridge to success is more secure than it seems.2015-11-30T23:48:39+00:00monthlyhttps://susanealdrich.com/2013/06/05/why-salesforce-com-acquires-exacttarget/2013-06-13T08:13:03+00:00monthlyhttps://susanealdrich.com/2013/06/11/geotargeting-killing-app-for-personalization/https://susanealdrich.com/wp-content/uploads/2013/06/google-pt-page2.jpggoogle Pt pageGeotargeting can kill your personalization efforts. https://susanealdrich.com/wp-content/uploads/2013/06/google-pt-page1.jpggoogle Pt pagehttps://susanealdrich.com/wp-content/uploads/2013/06/google-pt-page.jpggoogle Pt pageGeotargeting may be killing your personalization efforts.2013-07-06T09:27:32+00:00monthlyhttps://susanealdrich.com/2013/06/06/the-3-things-your-recommendation-solution-should-tell-you-but-doesnt/https://susanealdrich.com/wp-content/uploads/2013/06/puzzle-map-board-1280x934.jpgPuzzlingA typical dashboard seems orderly, but irrelevant detail can be distracting and some pieces are missing. -- watercolor by Charles Plaistedhttps://susanealdrich.com/wp-content/uploads/2013/06/box-open-970x1280-970x1280.jpgBox Open (970x1280) (970x1280)2013-06-06T14:33:38+00:00monthlyhttps://susanealdrich.com/2013/05/31/75-of-marketers-think-recommendations-are-good-enough/https://susanealdrich.com/wp-content/uploads/2013/05/dorjee-lama-hat.jpgDorjee Lama hatRecommended for you: The Lama Hat2013-06-01T08:08:57+00:00monthlyhttps://susanealdrich.com/2013/05/28/3-automation-questions-for-recommendations-solution-providers/https://susanealdrich.com/wp-content/uploads/2013/05/women-carry-mulch.jpgAutomation should replace certain tasksRecommendation service providers should automate key tasks, sparing their clients a lot of heavy lifting.2013-05-28T16:14:45+00:00monthlyhttps://susanealdrich.com/2013/05/23/4-customer-profile-questions-for-evaluating-your-personalization-solution/https://susanealdrich.com/wp-content/uploads/2013/05/tilesue.jpgPersonalized TilesCustomer profiles let you interaction with an actual person, rather than a 2-D mockup of a person.2013-05-22T11:11:19+00:00monthlyhttps://susanealdrich.com/2013/05/21/wilkommen-bienvenue-god-dag-richrelevance/2013-05-19T14:53:59+00:00monthlyhttps://susanealdrich.com/2013/05/14/is-your-targeted-marketing-making-my-job-easier/2013-05-09T15:08:41+00:00monthlyhttps://susanealdrich.com/2013/05/09/your-personalization-strategy-in-3-questions/https://susanealdrich.com/wp-content/uploads/2013/05/3fruit3-800x550.jpg3fruitAddressing three fruitful questions to accomplish your personalization strategy. --watercolor by Charles Plaisted2013-05-09T14:44:33+00:00monthlyhttps://susanealdrich.com/2013/04/25/predictive-and-prescriptive-content-marketing-with-adobe-social/https://susanealdrich.com/wp-content/uploads/2013/04/dsc05004.jpgDSC05004Adobe Social aims to predict the content that will best engage any individual.2013-04-25T07:13:46+00:00monthlyhttps://susanealdrich.com/2013/04/23/b2b-personalization-the-new-baseline/https://susanealdrich.com/wp-content/uploads/2013/04/dsc05073.jpgDSC05073Spiraling into control: shedding light on the personalized relationship.https://susanealdrich.com/wp-content/uploads/2013/04/2013-04-11-02-00-33.jpg2013-04-11 02.00.332013-04-23T08:50:04+00:00monthlyhttps://susanealdrich.com/2013/04/16/what-is-personalization-worth/https://susanealdrich.com/wp-content/uploads/2013/04/abacus.jpgabacusModels, crude or sophisticated, are key to assigning value to personalization efforts. --Image from metaformdesign.com.2013-09-24T18:23:13+00:00monthlyhttps://susanealdrich.com/2013/03/28/personalized-and-dynamic-richcontent/https://susanealdrich.com/wp-content/uploads/2013/03/loreal-richcontent.jpgloreal richcontentLorealparisusa uses RichContent from RichRelevance to personalize content. 2013-07-20T11:09:22+00:00monthlyhttps://susanealdrich.com/2013/04/02/graphdive-sociable-personalization/https://susanealdrich.com/wp-content/uploads/2013/04/dsc03291-1280x853.jpgDSC03291 (1280x853)Similar users: 2 river dwellers meet for dinnerhttps://susanealdrich.com/wp-content/uploads/2013/04/dsc03296-1280x8531.jpgDSC03296 (1280x853)Segments of interest: Gollum likes to eat fish, Chuck likes to eat. 2013-04-11T08:44:56+00:00monthlyhttps://susanealdrich.com/2013/04/08/smart-closing-the-revolving-google-door/https://susanealdrich.com/wp-content/uploads/2013/04/mytights.jpgMytightsMytights.com uses SMART-media to connect articles and products, offering a more integrated and engaging experience for shoppers. 2014-09-05T16:29:50+00:00monthlyhttps://susanealdrich.com/2013/04/11/boggled-by-botched-personalization/https://susanealdrich.com/wp-content/uploads/2013/04/forklift-stoke.jpgforklift stokeWho doesn't want to read about forklift repair? Me.2013-04-11T15:17:17+00:00monthlyhttps://susanealdrich.com/2013/04/04/how-to-avoid-sinkhole-of-personalization/https://susanealdrich.com/wp-content/uploads/2013/04/img_0406.jpgIMG_0406Any personalization "solution" today is a hand-crafted Rube Goldberg creation,.2013-04-04T16:12:09+00:00monthlyhttps://susanealdrich.com/2013/03/14/pinning-your-dreams-on-adobe-marketing-cloud/https://susanealdrich.com/wp-content/uploads/2013/03/adobe-ui.jpgAdobe Mktg Cloud UIPersonalized interface for the personalizers.2013-03-14T13:47:19+00:00monthlyhttps://susanealdrich.com/2013/03/12/consumer-driven-personalization-at-khan-academy/https://susanealdrich.com/wp-content/uploads/2013/03/saladbar.jpgsaladbarEducation can be as personalized as a buffet lunch.https://susanealdrich.com/wp-content/uploads/2013/03/willem_van_mieris_-_an_old_man_reading_-_wga15649.jpgWillem_van_Mieris_-_An_Old_Man_Reading_-_WGA15649https://susanealdrich.com/wp-content/uploads/2013/03/china-student.jpgChina Student2013-03-20T07:07:18+00:00monthlyhttps://susanealdrich.com/2013/03/05/lovinghating-digital-small-town-life/https://susanealdrich.com/wp-content/uploads/2013/03/arrowtown-post-1024x683.jpgArrowtown Post (1024x683)Digital Small-Town: Where everyone knows name. And your busines. 2013-03-03T22:10:50+00:00monthlyhttps://susanealdrich.com/2013/02/28/personalization-trends-in-sydney-australia/2013-07-08T04:21:13+00:00monthlyhttps://susanealdrich.com/2013/02/26/personalization-maturity-curves/https://susanealdrich.com/wp-content/uploads/2013/02/maturity-curve.jpgMaturity curvePersonalization Maturity Curve: levels or landscape?2014-07-31T09:23:24+00:00monthlyhttps://susanealdrich.com/2013/02/19/the-science-of-personalization-guess-but-test/https://susanealdrich.com/wp-content/uploads/2013/02/dsc03664-853x1280.jpgDSC03664 (853x1280)Are you making gut decisions in marketing? How lucky is your stomach?2013-02-19T23:53:56+00:00monthlyhttps://susanealdrich.com/2012/12/06/134/https://susanealdrich.com/wp-content/uploads/2012/10/window-seascape-800x581.jpgWindow SeascapeWindow Seascape by Charles Plaisted My evaluation framework can give clear pictures of solutions and requirements.2013-02-16T00:59:43+00:00monthlyhttps://susanealdrich.com/2013/02/07/top-5-factors-in-choosing-a-recommendation-system/https://susanealdrich.com/wp-content/uploads/2012/10/2-monkeys.jpg2 monkeysPick the right recommendation system partner, and you'll help each other be successful.2017-02-07T04:51:22+00:00monthlyhttps://susanealdrich.com/2013/02/14/seeing-your-personalization-vision/https://susanealdrich.com/wp-content/uploads/2013/02/hudson-river-school.jpghudson river schoolYour vision for personalization may be inspirational and aspirational. 2013-02-15T01:53:56+00:00monthlyhttps://susanealdrich.com/2013/02/12/4-steps-to-personalization-success/https://susanealdrich.com/wp-content/uploads/2013/02/garden-people.jpggarden peopleIf you don't keep working on your personalization initiatives, the resulting mess won't produce much benefit.2013-02-13T00:46:23+00:00monthlyhttps://susanealdrich.com/2013/02/05/certonas-resonance-personalization-platform-saving-retailers-wetware/https://susanealdrich.com/wp-content/uploads/2012/10/walnuts14-800x538.jpgWalnuts14Having to learn 14 vaguely connected tools to do your job will make you nuts. - watercolor by Charles Plaisted2013-02-06T01:14:24+00:00monthlyhttps://susanealdrich.com/2012/11/22/agile-engaging-customer-experience-whos-catching-the-frisbee/https://susanealdrich.com/wp-content/uploads/2012/10/frisbee-man-405x405.jpgFrisbee Man (405x405) "Here you go, Buddy! Good luck!" Is your customer tossing his frisbee, or is he catching yours?2013-02-05T19:31:53+00:00monthlyhttps://susanealdrich.com/2013/01/31/preparing-for-do-not-track-personalization-and-privacy-in-2013/https://susanealdrich.com/wp-content/uploads/2013/01/box-open-970x1280-970x1280.jpgBox Open (970x1280) (970x1280)Collecting customer data: filling the box, or opening Pandora's Box? --Watercolor by Charles Plaistedhttps://susanealdrich.com/wp-content/uploads/2012/10/darjeeling-market-shoppers.jpgArrowtown PostDigital Small-town: Where everyone knows your name. And quite a bit more.2013-01-20T18:27:24+00:00monthlyhttps://susanealdrich.com/2013/01/22/recommendation-system-targets-advertising-avail-for-campaigns/https://susanealdrich.com/wp-content/uploads/2013/01/mouse-and-dog.jpgmouse and dogAdvertising big dogs may be in for a surprise.2014-08-22T10:55:50+00:00monthlyhttps://susanealdrich.com/2013/01/24/2013-prediction-gates-to-personalization-unlocked/https://susanealdrich.com/wp-content/uploads/2013/01/road-to-darjeeling.jpgRoad to DarjeelingThe path to personalization is not easy or clear.2013-01-20T18:15:14+00:00monthlyhttps://susanealdrich.com/2013/01/29/2013-prediction-initiatives-to-regulate-privacy-fail/2013-01-20T18:09:56+00:00monthlyhttps://susanealdrich.com/2012/12/11/avail-interview-predictions-for-2013/https://susanealdrich.com/wp-content/uploads/2012/11/2bagswcoloredlights1.jpg2bagswcoloredlights12012 is in the bag. What's next for personalization?2013-01-12T21:16:23+00:00monthlyhttps://susanealdrich.com/2012/12/13/silveregg-technology-interview-predictions-for-japan-for-2013/https://susanealdrich.com/wp-content/uploads/2012/11/3brownpaperbags2.jpg3BrownPaperBags2What does the future hold for this market?2013-01-12T21:15:52+00:00monthlyhttps://susanealdrich.com/2012/12/20/interview-with-andre-brown-ceo-of-locayta-predictions-for-2013/https://susanealdrich.com/wp-content/uploads/2012/12/highland-cow-1024x683-e1355957067259.jpgHighland cow (1024x683)Bullish on 20132014-06-08T13:26:19+00:00monthlyhttps://susanealdrich.com/2013/01/03/311/https://susanealdrich.com/wp-content/uploads/2012/11/2pears.jpg2 Pears2013: A fruitful year for personalization2013-01-12T21:15:19+00:00monthlyhttps://susanealdrich.com/2013/01/08/interview-with-jake-bailey-of-richrelevance-predictions-for-2013/https://susanealdrich.com/wp-content/uploads/2012/11/3brownpaperbags31.jpg3BrownPaperBags3Personalization accomplishments of 2012 are in the bag. 2013 arrives in a plain brown wrapper.2013-01-12T21:14:27+00:00monthlyhttps://susanealdrich.com/2013/01/10/eagle-eyes-on-the-future-3-trends-for-2013/https://susanealdrich.com/wp-content/uploads/2013/01/lola-cable-2.jpglola cable 2Privacy watchdog goes a bite too far: no internet at allhttps://susanealdrich.com/wp-content/uploads/2013/01/bald_eagles.jpgBald_EaglesTechnologists train their eagle eyes on the future courtesy of Nick Dunlop2013-01-12T21:09:46+00:00monthlyhttps://susanealdrich.com/2013/01/12/i-target-hazy-profiles-preserve-privacy/https://susanealdrich.com/wp-content/uploads/2013/01/2boys1-1280x896.jpg2Boys1 (1280x896)Personal details are very hazy for advertisers chasing precise targeting. Privacy preserved? watercolor by Charles Plaisted2015-08-09T20:36:07+00:00monthlyhttps://susanealdrich.com/2013/01/17/3-things-you-dont-know-about-your-personal-information/https://susanealdrich.com/wp-content/uploads/2013/01/dog-tonsil.jpgdog tonsilAdvertisers extract quite a lot of information about us. Consumers are compliant.2014-07-15T07:39:46+00:00monthlyhttps://susanealdrich.com/2012/12/27/interview-with-james-doman-of-emailvision-predictions-for-2013/https://susanealdrich.com/wp-content/uploads/2012/10/misty-indian-skyline.jpgmisty Indian skylineSun rises on 20132013-01-03T02:02:48+00:00monthlyhttps://susanealdrich.com/2012/12/18/interview-with-dan-darnell-of-baynote-predictions-for-2013/https://susanealdrich.com/wp-content/uploads/2012/11/2bags1.jpg2Bags1Bag of Sunshine: 2013 will bring machine learning to big datahttps://susanealdrich.com/wp-content/uploads/2012/10/waihifalls1-533x800.jpgWaihiFalls1 (533x800)Crossing the Chasm?2012-12-19T22:51:52+00:00monthlyhttps://susanealdrich.com/2012/12/04/personalized-streamlined-agile-customer-experience/https://susanealdrich.com/wp-content/uploads/2012/10/darjeeling-pharmacy1.jpgDarjeeling PharmacyThe generic customer experience: "Help yourself!" The streamlined, personalized experience: "Tell me what you need."2012-12-04T16:24:21+00:00monthlyhttps://susanealdrich.com/2012/11/29/retail-best-practice-assign-goals-to-pages/2012-11-29T21:25:21+00:00monthlyhttps://susanealdrich.com/2012/11/27/solution-review-peerius/https://susanealdrich.com/wp-content/uploads/2012/10/3fruit3-800x550.jpg3 fruit recommendationThree Fruit, by Charles Plaisted Carefully chosen recommendations can be irresistible.2012-11-27T15:12:35+00:00monthlyhttps://susanealdrich.com/2012/11/20/agility-trick-3-targeting-plus-personalization/https://susanealdrich.com/wp-content/uploads/2012/10/goodreads-800x555.jpgPersonalized Recommendations via User Ratings and Crowd BehaviorUsing my ratings of books, Goodreads recommends books enjoyed by other readers with similar tastes. It also recommends books read by my circle of friends.https://susanealdrich.com/wp-content/uploads/2012/10/glamour-girls-533x800.jpgGlamour Girls (533x800)Customers are persons, not personas. As visitors reveal more about themselves, the experience can be personalized -- adapted to the actual person.https://susanealdrich.com/wp-content/uploads/2012/10/marilyn-chicago.jpgMarilyn ChicagoMarketers target a persona, which is a symbol of a type of person, not an actual person. 2012-11-20T15:25:39+00:00monthlyhttps://susanealdrich.com/2012/11/15/solution-review-predictiveintent/https://susanealdrich.com/wp-content/uploads/2012/10/maggies-red-shoes-599x800.jpgMaggies Red Shoes (599x800)Maggie's Red Shoes, by Charles Plaisted Great recommendations make shopping joyful.2012-11-15T16:15:41+00:00monthlyhttps://susanealdrich.com/2012/11/13/agility-trick-2-customization-and-personalization/https://susanealdrich.com/wp-content/uploads/2012/11/youtube-playlists.pngYouTube PlaylistsFor services like YouTube, customization is fundamental to the business model.2012-11-14T00:06:30+00:00monthlyhttps://susanealdrich.com/2012/11/08/solution-review-adobe-recommendations/https://susanealdrich.com/wp-content/uploads/2012/10/melon-slices-1.jpgMelon SlicesAdobe Recommendations comes with a partner, Adobe Test&Target. Melon Slices, by Charles Plaisted2025-04-09T15:38:06+00:00monthlyhttps://susanealdrich.com/2012/11/06/agility-trick-1-personalization-2/2012-11-06T17:15:57+00:00monthlyhttps://susanealdrich.com/2012/11/02/consumers-love-marketing-done-well-they-dont-even-see-it/https://susanealdrich.com/wp-content/uploads/2012/10/box-fragile-3-800x619.jpgBox Fragile 3 (800x619)Marketers' relationship with consumers is fragile. But delightful surprises are possible. Box Fragile by Charles Plaisted2012-11-02T20:56:58+00:00monthlyhttps://susanealdrich.com/2012/10/30/3-agility-secrets-your-competitors-know-about-personalized-business/https://susanealdrich.com/wp-content/uploads/2012/10/3-agility-tricks-1280x337.jpg3 agility tricks (1280x337)Your competitors are using 3 great tricks --personalization, customization, and/or targeted marketing-- to get and keep customers.2012-11-02T16:56:35+00:00monthlyhttps://susanealdrich.com/2012/11/01/you-cant-buy-personalization/https://susanealdrich.com/wp-content/uploads/2012/10/road-to-the-mountains-1-612x800.jpgDesert road by Charles PlaistedThe path to personalization can be straight, but it's rarely short. Desert Road by Charles Plaisted2012-11-01T14:10:09+00:00monthlyhttps://susanealdrich.com/2012/07/26/3-best-practices-for-web-experience-management/https://susanealdrich.com/wp-content/uploads/2011/12/prickly-pear-cactus-3.jpgPrickly Pear by Chuck PlaistedPrickly Pear by Chuck Plaisted2012-10-31T17:47:36+00:00monthlyhttps://susanealdrich.com/2012/10/31/retail-best-practice-align-customer-and-business-goals/https://susanealdrich.com/wp-content/uploads/2012/10/darjeeling-shaky-building.jpgDarjeeling shaky buildingCareful alignment is critical for goals as well as buildings.2012-10-31T14:01:55+00:00monthlyhttps://susanealdrich.com/2012/08/23/targeted-merchandising-personalization-and-recommendation-systems/https://susanealdrich.com/wp-content/uploads/2012/10/chinese-box-w-blue-ribbon-612x800.jpgchinese blue ribbonBlue Ribbon Chinese by Charles Plaistedhttps://susanealdrich.com/wp-content/uploads/2011/12/window-seascape1.jpgWindow Seascape by Chuck PlaistedFraming the big Picture on Best Practices for Targeted Merchandising Window Seascape by Chuck Plaistedhttps://susanealdrich.com/wp-content/uploads/2011/12/window-seascape.jpgWindow Seascape by Chuck PlaistedWindow Seascapehttps://susanealdrich.com/wp-content/uploads/2011/12/gulls1desktop.jpgby Chuck PlaistedAlign business gulls with customer gulls, and then assign to pages. ;) Sea Gulls by Charles Plaisted2012-10-31T01:44:59+00:00monthlyhttps://susanealdrich.com/2012/06/14/best-practice-establish-merchandising-strategy-to-meet-business-and-customers-goals/https://susanealdrich.com/wp-content/uploads/2011/12/precious-pots-11.jpgPrecious Pots Precious Pots by Chuck Plaistedhttps://susanealdrich.com/wp-content/uploads/2011/12/chinese-box-w-blue-ribbon.jpgby Chuck PlaistedTakeout and Ribbon2012-10-30T21:40:57+00:00monthlyhttps://susanealdrich.com/2012/01/19/recommendations-and-personalization-in-2012/https://susanealdrich.com/wp-content/uploads/2012/01/walnuts7.jpgPersonalization with Walnuts by Chuck PlaistedTargeting is for all walnuts, personalization is for one Walnut. Walnuts by Chuck Plaisted2012-10-08T23:59:40+00:00monthlyhttps://susanealdrich.comdaily1.02025-04-09T15:38:06+00:00