The Sky is Never the Limit

Mackerel Sky by Charles Plaisted

You can’t do everything, but you can do something.



  • Keeping Sterling Our Emerald Gem

    October 30, 2019 by

    Did you know … how much open space we have in Sterling? If you took a helicopter ride at Sterling Fair this year, you surely noticed that Sterling’s 30 square miles (19,539 acres) is gloriously green: nearly two-thirds of Sterling‘s land is forest or farms. And blue: we have  808 acres of water. Agriculture is… Read more

  • Personalization using Evergage

    January 4, 2019 by

    Growing and enriching customer profiles is fundamental to business success. In a Nutshell: This is one of a series reviewing vendors’ personalization platforms. Evergage is a personalization and customer data platform used for delivering personalized customer experiences. The Evergage personalization solution is comprised of testing, optimization, recommendations, analysis, segmentation and targeting across digital channels.   … Read more

  • Personalization using Adobe Target and Adobe Experience Clo

    January 3, 2019 by

    Personalization is not necessarily unique content for every visitor. Even people who seem to share the same context have unique experiences, and may be pursuing unique outcomes.  In a Nutshell: This is one of a series reviewing vendors’ personalization platforms. Adobe is the market leader in enterprise marketing solutions, offering integrated suites of services for… Read more

  • Questions for Vendors of Personalization Solutions

    December 11, 2018 by

    The path to delivering personalization is well-worn, but still brings adventure.  I am evaluating personalization solutions using a brief questionnaire that I think gets to the heart of solution value and differentiation. There are two inputs to my choice of questions: what leaders in personalization have demonstrated to be effective, and the requirements revealed by… Read more

  • Understanding Requirements for a Personalization Solution

    December 11, 2018 by

    Fitting the customer experience to the customer — at scale — has been the long-running goal, and challenge, of personalization solutions.  Lessons from Leaders in Personalization A recent study, Forrester’s Business Technographics Global Data and Analytics Survey 2018, determined that only 7% of companies have figured out how to compete effectively on experiences. These companies… Read more

  • Practically Personal

    July 21, 2017 by

    How personal should you make the customer experiences you deliver? How personal can you make customer experiences? In a previous post we described how a guy who doesn’t ski reacts to images on an ecommerce site of a woman skiing.  He believes he’d respond more if shown something he can relate to. If we somehow… Read more

  • path to personalization

    The Right Questions for Personalization Success

    June 26, 2017 by

    “I’m a guy, and I don’t ski. Why are you showing me pictures of a woman skiing?” I wish I could remember the name of the man who said this, because it is a great summary of the customer perspective of personalization. The implication is, he’d be more responsive to offers that featured guys doing… Read more

  • Use Cases in Cloud Infrastructure Management

    June 7, 2017 by

    Well, with a snappy title like that,  I expect I am now all alone in this room. 😉 My cloud research this year will be focused on use cases in two areas: consumption and service. I will delve into the tasks involved, and how commercially available tooling addresses those tasks. Consumption and Cost Management Application… Read more

  • Remodeling Infrastructure Management

    May 31, 2017 by

    We are in the throes of rewriting what IT infrastructure is. The shift to the cloud changes what we pay for, how we budget and plan costs, what is costly, what can be managed, what can be predicted, how quickly systems are deployed, how easily systems are moved or replicated or recovered. This means that… Read more

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