Is Residential Solar a Good Deal for Sterling?

by Susan Aldrich Solar installations can be a pretty sweet deal. My solar system generates about a megawatt per month, which is in the ball park of what I use. The bill for my all-electric, 2,000 square foot, net-zero energy house is less than $20 per month, on average. Plus, I get about $4,000 perContinue reading “Is Residential Solar a Good Deal for Sterling?”

Keeping Sterling Strong

Here in Massachusetts, we didn’t need Coolidge or Eisenhower to remind us of our Yankee mantra: “Use it up, wear it out, make do, do without.”  This mantra contains the twin concepts of sustainability and resiliency. Sustainability and resiliency are related, but not the same. Here’s the difference. Imagine a town on the Cape thatContinue reading “Keeping Sterling Strong”

Who is Sterling?

Most likely, “Sterling” is a 53-year-old white woman born in Massachusetts earning $73,000 per year from her professional career, living with 2 other people in the $340,000, oil-heated home she owns.  Mrs. Sterling is a composite based on census data and estimates. But as we know, averages don’t tell the whole story. After all, theContinue reading “Who is Sterling?”

Did You Know… Sterling’s Super Power is Electric

Did you know that Sterling has one of the lowest rates for electricity in Massachusetts?  Our twelve month (ending June 2019) average rate for residential power is13.7¢ per kWh (kilowatt hour). The price changes from month to  month, depending on what power generating companies charge us. In Boston, the average rate for the year isContinue reading “Did You Know… Sterling’s Super Power is Electric”

Did You Know…Why the Big Rains in Sterling?

Has it ever rained as hard,  as often, as it has this year?  I keep saying, “I have never seen it rain this hard, ever.”  It isn’t just raining cats and dogs, it’s been raining bobcats and wolfhounds.  Well, it’s not just my imagination. There are facts, and some pretty reliable predictions, telling us thatContinue reading “Did You Know…Why the Big Rains in Sterling?”

Keeping Sterling Our Emerald Gem

Did you know … how much open space we have in Sterling? If you took a helicopter ride at Sterling Fair this year, you surely noticed that Sterling’s 30 square miles (19,539 acres) is gloriously green: nearly two-thirds of Sterling‘s land is forest or farms. And blue: we have  808 acres of water. Agriculture isContinue reading “Keeping Sterling Our Emerald Gem”

Personalization using Evergage

Growing and enriching customer profiles is fundamental to business success. In a Nutshell: This is one of a series reviewing vendors’ personalization platforms. Evergage is a personalization and customer data platform used for delivering personalized customer experiences. The Evergage personalization solution is comprised of testing, optimization, recommendations, analysis, segmentation and targeting across digital channels.   Continue reading “Personalization using Evergage”