Who is Sterling?

Most likely, “Sterling” is a 53-year-old white woman born in Massachusetts earning $73,000 per year from her professional career, living with 2 other people in the $340,000, oil-heated home she owns.  Mrs. Sterling is a composite based on census data and estimates. But as we know, averages don’t tell the whole story. After all, theContinue reading “Who is Sterling?”

Did You Know… Sterling's Super Power is Electric

Did you know that Sterling has one of the lowest rates for electricity in Massachusetts?  Our twelve month (ending June 2019) average rate for residential power is13.7¢ per kWh (kilowatt hour). The price changes from month to  month, depending on what power generating companies charge us. In Boston, the average rate for the year isContinue reading “Did You Know… Sterling's Super Power is Electric”

Did You Know…Why the Big Rains in Sterling?

Has it ever rained as hard,  as often, as it has this year?  I keep saying, “I have never seen it rain this hard, ever.”  It isn’t just raining cats and dogs, it’s been raining bobcats and wolfhounds.  Well, it’s not just my imagination. There are facts, and some pretty reliable predictions, telling us thatContinue reading “Did You Know…Why the Big Rains in Sterling?”

Keeping Sterling Our Emerald Gem

Did you know … how much open space we have in Sterling? If you took a helicopter ride at Sterling Fair this year, you surely noticed that Sterling’s 30 square miles (19,539 acres) is gloriously green: nearly two-thirds of Sterling‘s land is forest or farms. And blue: we have  808 acres of water. Agriculture isContinue reading “Keeping Sterling Our Emerald Gem”

Personalization using Evergage

Growing and enriching customer profiles is fundamental to business success. In a Nutshell: This is one of a series reviewing vendors’ personalization platforms. Evergage is a personalization and customer data platform used for delivering personalized customer experiences. The Evergage personalization solution is comprised of testing, optimization, recommendations, analysis, segmentation and targeting across digital channels.   Continue reading “Personalization using Evergage”

Personalization using Adobe Target and Adobe Experience Clo

Personalization is not necessarily unique content for every visitor. Even people who seem to share the same context have unique experiences, and may be pursuing unique outcomes.  In a Nutshell: This is one of a series reviewing vendors’ personalization platforms. Adobe is the market leader in enterprise marketing solutions, offering integrated suites of services forContinue reading “Personalization using Adobe Target and Adobe Experience Clo”

Questions for Vendors of Personalization Solutions

The path to delivering personalization is well-worn, but still brings adventure.  I am evaluating personalization solutions using a brief questionnaire that I think gets to the heart of solution value and differentiation. There are two inputs to my choice of questions: what leaders in personalization have demonstrated to be effective, and the requirements revealed byContinue reading “Questions for Vendors of Personalization Solutions”

Understanding Requirements for a Personalization Solution

Fitting the customer experience to the customer — at scale — has been the long-running goal, and challenge, of personalization solutions.  Lessons from Leaders in Personalization A recent study, Forrester’s Business Technographics Global Data and Analytics Survey 2018, determined that only 7% of companies have figured out how to compete effectively on experiences. These companiesContinue reading “Understanding Requirements for a Personalization Solution”

Practically Personal

How personal should you make the customer experiences you deliver? How personal can you make customer experiences? In a previous post we described how a guy who doesn’t ski reacts to images on an ecommerce site of a woman skiing.  He believes he’d respond more if shown something he can relate to. If we somehowContinue reading “Practically Personal”