Author Archives: Sue Aldrich

Growing and enriching customer profiles is fundamental to business success. In a Nutshell: This is one of a series reviewing vendors’ personalization platforms. Evergage is a personalization and customer data platform used for delivering personalized customer experiences. The Evergage personalization solution is comprised of testing, optimization, recommendations, analysis, segmentation and targeting across digital channels.   Continue reading “Personalization using Evergage”

Personalization is not necessarily unique content for every visitor. Even people who seem to share the same context have unique experiences, and may be pursuing unique outcomes.  In a Nutshell: This is one of a series reviewing vendors’ personalization platforms. Adobe is the market leader in enterprise marketing solutions, offering integrated suites of services forContinue reading “Personalization using Adobe Target and Adobe Experience Clo”

The path to delivering personalization is well-worn, but still brings adventure.  I am evaluating personalization solutions using a brief questionnaire that I think gets to the heart of solution value and differentiation. There are two inputs to my choice of questions: what leaders in personalization have demonstrated to be effective, and the requirements revealed byContinue reading “Questions for Vendors of Personalization Solutions”

Fitting the customer experience to the customer — at scale — has been the long-running goal, and challenge, of personalization solutions.  Lessons from Leaders in Personalization A recent study, Forrester’s Business Technographics Global Data and Analytics Survey 2018, determined that only 7% of companies have figured out how to compete effectively on experiences. These companiesContinue reading “Understanding Requirements for a Personalization Solution”