Algorithms and data are only a small part of the evolution of AI.
How will you mature your digital marketing? If you expect to excel in your market via superior customer experience, targeting, or personalization, you need a culture of optimization – measuring, improving, and predicting. The strategy of using audience data to improve customer experience and optimize results has become this decade’s gold rush — for marketersContinue reading “Evolution to Personalization: 3 Maturity Levels”
The success of recommender systems has rescued personalization from the scrapheap of technology fantasies. 1:1 was really exciting in the mid-90s, and lots of otherwise stable and rational people threw money and time at it. It didn’t work, and personalization became a four-letter word, one that didn’t shock so much as engender pity for theContinue reading “How to Avoid Sinkhole of Personalization”
image by freeimageslive.co.uk – aussiestock I got a glimpse of the trends in personalization in Australia, when I participated in a networking event in Sydney yesterday. Conventional wisdom has it that it takes two years for markets and trends emerging in the USA to reach Australia. But based on what I learned at the meeting,Continue reading “Personalization Trends in Sydney, Australia”
Recommendations went mainstream in 2012. Personalization is still in the hands of early adopters. In 2013, the early adopters will figure out personalization, so that in 2014 the personalized customer experience can go mainstream. Vendors in the recommendations space sell personalization, but in 2012, they were delivering recommendations. Their technology supported personalization, but their clients’Continue reading “2013 Prediction: Personalization Leaders Find the Way”