Evolution to Personalization: 3 Maturity Levels
How will you mature your digital marketing?
If you expect to excel in your market via superior customer experience, targeting, or personalization, you need a culture of optimization – measuring, improving, and predicting.
The strategy of using audience data to improve customer experience and optimize results has become this decade’s gold rush — for marketers and solution providers.The underpinning of that strategy will surely involve the technologies that come under the umbrella of optimization.
When you’ve reached that step, you need to take the next quantum leap: a culture of personalization, embracing content strategy and curation, and automating the delivery of the right audience experience using prediction.
I attempt to explain the maturation via this prezi: (if you are new to prezi, you click “start prezi” and then use -> to move thru it; close your eyes if you get motion sickness…)