by Susan Aldrich Solar installations can be a pretty sweet deal. My solar system generates about a megawatt per month, which is in the ball park of what I use. The bill for my all-electric, 2,000 square foot, net-zero energy house is less than $20 per month, on average. Plus, I get about $4,000 perContinue reading “Is Residential Solar a Good Deal for Sterling?”
Category Archives: Personalization
Composting in Sterling
When we put something in the trash, we have decided we’re done with it. We’ve used it up and worn it out. But we are not truly done with it, because trash has to be taken somewhere, by someone, and dealt with in some way. Can we “reuse” that garbage instead? In fact, trash canContinue reading “Composting in Sterling”
Keeping Sterling Strong
Here in Massachusetts, we didn’t need Coolidge or Eisenhower to remind us of our Yankee mantra: “Use it up, wear it out, make do, do without.” This mantra contains the twin concepts of sustainability and resiliency. Sustainability and resiliency are related, but not the same. Here’s the difference. Imagine a town on the Cape thatContinue reading “Keeping Sterling Strong”
Farm Fresh, Farm Safe
I think we can all agree that food should be: safe to eat, delicious, easy to prepare, and safe and easy to shop for. Up until March this year, each of us had our own idea how to get fed. For most, this involved restaurants, take out and frequent trips to the grocery. Now howContinue reading “Farm Fresh, Farm Safe”
Keeping Sterling Farms
In 1911 electricity arrived and made Sterling a great location for cider mills. The mills in turn caused a bloom in orchards in our town, orchards we still enjoy today. Fifty years ago, Sterling was known as the Gem of Worcester County. We produced nearly all the Virginia Hams sold on the east coast. WeContinue reading “Keeping Sterling Farms”
Personalization using Evergage
Growing and enriching customer profiles is fundamental to business success. In a Nutshell: This is one of a series reviewing vendors’ personalization platforms. Evergage is a personalization and customer data platform used for delivering personalized customer experiences. The Evergage personalization solution is comprised of testing, optimization, recommendations, analysis, segmentation and targeting across digital channels. Continue reading “Personalization using Evergage”
Personalization using Adobe Target and Adobe Experience Clo
Personalization is not necessarily unique content for every visitor. Even people who seem to share the same context have unique experiences, and may be pursuing unique outcomes. In a Nutshell: This is one of a series reviewing vendors’ personalization platforms. Adobe is the market leader in enterprise marketing solutions, offering integrated suites of services forContinue reading “Personalization using Adobe Target and Adobe Experience Clo”
Questions for Vendors of Personalization Solutions
The path to delivering personalization is well-worn, but still brings adventure. I am evaluating personalization solutions using a brief questionnaire that I think gets to the heart of solution value and differentiation. There are two inputs to my choice of questions: what leaders in personalization have demonstrated to be effective, and the requirements revealed byContinue reading “Questions for Vendors of Personalization Solutions”
Understanding Requirements for a Personalization Solution
Fitting the customer experience to the customer — at scale — has been the long-running goal, and challenge, of personalization solutions. Lessons from Leaders in Personalization A recent study, Forrester’s Business Technographics Global Data and Analytics Survey 2018, determined that only 7% of companies have figured out how to compete effectively on experiences. These companiesContinue reading “Understanding Requirements for a Personalization Solution”
Practically Personal
How personal should you make the customer experiences you deliver? How personal can you make customer experiences? In a previous post we described how a guy who doesn’t ski reacts to images on an ecommerce site of a woman skiing. He believes he’d respond more if shown something he can relate to. If we somehowContinue reading “Practically Personal”
