Agilent Personalization is Tactic, Not Strategy

This is the third of four blog posts detailing how Agilent answered those questions to achieve a successful, integrated, customer experience that supports marketing and pleases customers. Agilent does not have a personalization strategy. It has a customer engagement strategy, which employs the tactics of a personalized web page for customers and personalized communications. TheContinue reading “Agilent Personalization is Tactic, Not Strategy”

MyAgilent: Personal Portal Becomes Keystone of Effective Marketing

This is the second of four blog posts detailing how Agilent answered those questions to achieve a successful, integrated, customer experience that supports marketing and pleases customers. Over the past decade, Agilent recognized a growing need for deeper customer relationships. As in most B2B companies, customer relationships had traditionally been in the hands of theContinue reading “MyAgilent: Personal Portal Becomes Keystone of Effective Marketing”

B2B Personalization: Agilent’s Success Story

Agilent Technologies is a world-leading measurement company. Its singular focus on measurement helps scientists and engineers alike with its designs and manufacturing of scientific instrumentation. The company is organized into four business groups: Chemical Analysis, Life Sciences, Diagnostics and Genomics, and Electronic Measurement. You might remember Agilent’s birth in 1999 as a spin-off from HP.Continue reading “B2B Personalization: Agilent’s Success Story”

Maxymiser’s Support for Personalization

Maxymiser is a digital marketing suite with solutions for optimization, testing and personalization. Products include MaxTEST, MaxSEGMENT, MaxPREDICT, MaxRECOMMEND, MaxSOCIAL, MaxMOBILE and MaxINSIGHT. These connect across a common UI and platform. The company was founded in 2006. It is headquartered in New York with offices in Chicago, Edinburgh, Dnipropetrovsk, Dusseldorf, London, Munich and San Francisco.Continue reading “Maxymiser’s Support for Personalization”

Personalization Basics: Maxymiser Customer Profile

Maxymiser is a digital marketing suite with solutions for optimization, testing and personalization. Products include MaxTEST, MaxSEGMENT, MaxPREDICT, MaxRECOMMEND, MaxSOCIAL, MaxMOBILE and MaxINSIGHT. These connect across a common UI and platform. The company was founded in 2006. It is headquartered in New York with offices in Chicago, Edinburgh, Dnipropetrovsk, Dusseldorf, London, Munich and San Francisco.Continue reading “Personalization Basics: Maxymiser Customer Profile”

Apptus Personalization for Aimless and Directed Shoppers

Apptus is a software company intent on eliminating irrelevant information in communications with customers, via the tactics and technologies of personalization. It offers self-learning solutions for digital marketing and retailing. Aptus’s eSales solution offers targeted search and navigation, recommendations, merchandising and promotional content. Apptus was founded in Sweden in 2000, and now has clients inContinue reading “Apptus Personalization for Aimless and Directed Shoppers”

Maxymiser’s UI for Optimization and Personalization

This is a rather long post describing Maxymiser’s UI, and how it supports key tasks for Maxymiser’s clients. Maxymiser is a digital marketing suite with solutions for optimization, testing and personalization. Products include MaxTEST, MaxSEGMENT, MaxPREDICT, MaxRECOMMEND, MaxSOCIAL, MaxMOBILE and MaxINSIGHT. These connect across a common UI and platform. The company was founded in 2006.Continue reading “Maxymiser’s UI for Optimization and Personalization”

Jeff Bezos’ Secret for Success: Get Better Every Day

It’s not a secret, and it isn’t Jeff’s, and now that Jeff’s name brought you, here it is: Work on getting better every day. In digital marketing, we call that optimization, and somehow it’s an activity that isn’t greeted as enthusiastically as, say, an afternoon at the driving range. Optimization efforts unquestionably improve conversion rates,Continue reading “Jeff Bezos’ Secret for Success: Get Better Every Day”

Leading Practices for Digital Marketing

A Survey can deliver insights, even if it doesn’t deliver a clear directive on practices. Adobe’s survey on optimization offers insights, concrete data, and some tantalizing hints—and also provokes a few important questions. As Kevin Lindsay observed in his latest Adobe blog post, optimization investments deliver competitive advantage. To whit: 61% of Adobe Target customersContinue reading “Leading Practices for Digital Marketing”

Geotargeting: Killing App for Personalization

One of the many fantastic benefits of the digital age is staying connected with your life, even when far from home. Geotargeting is a deadly assault on that promise of a digital home-away-from-home. I’ve been travelling for some months, and feeling frustrated. When I ask for [whatever].com, I want the .com version. Not the localContinue reading “Geotargeting: Killing App for Personalization”