Category Archives: Personalization

This is the third of four blog posts detailing how Agilent answered those questions to achieve a successful, integrated, customer experience that supports marketing and pleases customers. Agilent does not have a personalization strategy. It has a customer engagement strategy, which employs the tactics of a personalized web page for customers and personalized communications. TheContinue reading “Agilent Personalization is Tactic, Not Strategy”

This is the second of four blog posts detailing how Agilent answered those questions to achieve a successful, integrated, customer experience that supports marketing and pleases customers. Over the past decade, Agilent recognized a growing need for deeper customer relationships. As in most B2B companies, customer relationships had traditionally been in the hands of theContinue reading “MyAgilent: Personal Portal Becomes Keystone of Effective Marketing”

Agilent Technologies is a world-leading measurement company. Its singular focus on measurement helps scientists and engineers alike with its designs and manufacturing of scientific instrumentation. The company is organized into four business groups: Chemical Analysis, Life Sciences, Diagnostics and Genomics, and Electronic Measurement. You might remember Agilent’s birth in 1999 as a spin-off from HP.Continue reading “B2B Personalization: Agilent’s Success Story”