New Adobe Target Eases Optimization Tasks

Adobe wants you to optimize your site, continuously improving content and appearance to achieve your business goals. Optimization is good for you: Adobe Target is responsible for increasing revenue to all of its users by $100M. And it’s good for Adobe, because your success drives Adobe’s success. Adobe’s latest release of Target removes four substantialContinue reading “New Adobe Target Eases Optimization Tasks”

Locayta’s UI for Personalization

Tasks I want dinner, but first I need a recipe and groceries. And that means I need to find my car keys. If this was Apple software, the UI would be all about dinner and I’d be feeling it was all so stylish. If it were legacy IBM, the UI would be all about placesContinue reading “Locayta’s UI for Personalization”

Locayta’s Personalization Approach

Whether you choose bread with a few large holes, many small holes, or densely packed with no holes depends on how you plan to use it, as well as your habits and preferences. Your choice of personalization solution is a choice of the holes you’ll live with (or try to fill), as well as aContinue reading “Locayta’s Personalization Approach”

Maxymiser’s Support for Personalization

Maxymiser is a digital marketing suite with solutions for optimization, testing and personalization. Products include MaxTEST, MaxSEGMENT, MaxPREDICT, MaxRECOMMEND, MaxSOCIAL, MaxMOBILE and MaxINSIGHT. These connect across a common UI and platform. The company was founded in 2006. It is headquartered in New York with offices in Chicago, Edinburgh, Dnipropetrovsk, Dusseldorf, London, Munich and San Francisco.Continue reading “Maxymiser’s Support for Personalization”

Personalization Basics: Maxymiser Customer Profile

Maxymiser is a digital marketing suite with solutions for optimization, testing and personalization. Products include MaxTEST, MaxSEGMENT, MaxPREDICT, MaxRECOMMEND, MaxSOCIAL, MaxMOBILE and MaxINSIGHT. These connect across a common UI and platform. The company was founded in 2006. It is headquartered in New York with offices in Chicago, Edinburgh, Dnipropetrovsk, Dusseldorf, London, Munich and San Francisco.Continue reading “Personalization Basics: Maxymiser Customer Profile”

Apptus Personalization for Aimless and Directed Shoppers

Apptus is a software company intent on eliminating irrelevant information in communications with customers, via the tactics and technologies of personalization. It offers self-learning solutions for digital marketing and retailing. Aptus’s eSales solution offers targeted search and navigation, recommendations, merchandising and promotional content. Apptus was founded in Sweden in 2000, and now has clients inContinue reading “Apptus Personalization for Aimless and Directed Shoppers”

Q2: Progress on Adobe’s Transformation

Adobe’s second quarter earnings announcement signals more progress in its transformation from “the PDF” company to a digital marketing giant. The transitions are many. First, clients are adapting their businesses to mobile customer experience and marketing. Good news here: Mobile transactions are up 25%. Second, Adobe is on a path to provide tools for digitalContinue reading “Q2: Progress on Adobe’s Transformation”

The 3 Things Your Recommendation Solution Should Tell You – but Doesn’t

I am not talking about Reporting: canned reports are about as appealing as canned spinach. I am talking about communicating with all staff impacted by recommendations. The solutions typically have a dashboard to communicate the information the vendor thinks is important, presented as… online, navigable reports. No dashboard has just the information you need. YouContinue reading “The 3 Things Your Recommendation Solution Should Tell You – but Doesn’t”

Why Salesforce.com Acquires ExactTarget

On June 4, 2013 Salesforce.com announced that it has signed an agreement to acquire ExactTarget. Salesforce.com has been the dominant CRM platform for a decade. It should be the leader in all aspects of customer interaction. But in recent years, it has fallen behind in supporting marketing activities that are increasingly customer-focused, rather than segment-focused.Continue reading “Why Salesforce.com Acquires ExactTarget”

3 Automation Questions for Recommendations Solution Providers

A decade ago I watched vendors of site search solutions teach customers new skills: how to manage synonyms and common misspellings, how to identify poorly performing searches and improve them, how to change their content to produce better search results, how to create and manage rules to control search, how to offer the right navigationContinue reading “3 Automation Questions for Recommendations Solution Providers”