Why Salesforce.com Acquires ExactTarget

On June 4, 2013 Salesforce.com announced that it has signed an agreement to acquire ExactTarget. Salesforce.com has been the dominant CRM platform for a decade. It should be the leader in all aspects of customer interaction. But in recent years, it has fallen behind in supporting marketing activities that are increasingly customer-focused, rather than segment-focused.Continue reading “Why Salesforce.com Acquires ExactTarget”