Better Know a Data Scientist

Michel Manago is CEO of Kiolis, a Paris-based startup that develops software for personalization and recommendation. I interviewed Michel about the MyCoachNutrition project, which applies case-based reasoning and collaborative filtering technologies to guide subscribers to eat and exercise well. It strikes me that the project combines 3 of Michel’s keenest interests: algorithms, starting companies, andContinue reading “Better Know a Data Scientist”

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Personalization Basics: Maxymiser Customer Profile

Maxymiser is a digital marketing suite with solutions for optimization, testing and personalization. Products include MaxTEST, MaxSEGMENT, MaxPREDICT, MaxRECOMMEND, MaxSOCIAL, MaxMOBILE and MaxINSIGHT. These connect across a common UI and platform. The company was founded in 2006. It is headquartered in New York with offices in Chicago, Edinburgh, Dnipropetrovsk, Dusseldorf, London, Munich and San Francisco.Continue reading “Personalization Basics: Maxymiser Customer Profile”

Recommendations and Personalization in 2012

The recent explosion in software-as-a-service recommendation platforms has delivered a powerful personalization tool to marketers in every size company. “People who viewed this also viewed that” isn’t just for Amazon anymore. I see three evolutionary trends for personalization and recommendations in 2012: Convergence of recommendations, search and ads solutions Vendor consolidation Market expansion In thisContinue reading “Recommendations and Personalization in 2012”