Recommendations and Personalization in 2012

The recent explosion in software-as-a-service recommendation platforms has delivered a powerful personalization tool to marketers in every size company. “People who viewed this also viewed that” isn’t just for Amazon anymore. I see three evolutionary trends for personalization and recommendations in 2012: Convergence of recommendations, search and ads solutions Vendor consolidation Market expansion In thisContinue reading “Recommendations and Personalization in 2012”