Maxymiser is a digital marketing suite with solutions for optimization, testing and personalization. Products include MaxTEST, MaxSEGMENT, MaxPREDICT, MaxRECOMMEND, MaxSOCIAL, MaxMOBILE and MaxINSIGHT. These connect across a common UI and platform. The company was founded in 2006. It is headquartered in New York with offices in Chicago, Edinburgh, Dnipropetrovsk, Dusseldorf, London, Munich and San Francisco.Continue reading “Maxymiser’s Support for Personalization”
Tag Archives: vendors
3 Automation Questions for Recommendations Solution Providers
A decade ago I watched vendors of site search solutions teach customers new skills: how to manage synonyms and common misspellings, how to identify poorly performing searches and improve them, how to change their content to produce better search results, how to create and manage rules to control search, how to offer the right navigationContinue reading “3 Automation Questions for Recommendations Solution Providers”
Graphdive: Sociable Personalization
Not long after my Facebook initiation, I tried to access it from a hotel room far from home. Facebook felt it needed to verify my identity by showing me photos of three “friends” and asking me to identify them. The “friends” were all classmates from schooldays decades in the past: I couldn’t even match theirContinue reading “Graphdive: Sociable Personalization”
Personalized and Dynamic RichContent
I’m a girl, and I don’t ski. Why would you show me skis and images of a guy skiing? Well, two reasons: your site doesn’t recognize me, and can’t select and deliver the appropriate con-tent. Yesterday, RichRelevance released RichContent, a new offering in its Rich- family of solutions which aims at mitigating both of thoseContinue reading “Personalized and Dynamic RichContent”
Top 5 Factors in Choosing a Recommendation System
I have published detailed requirements for recommendations systems, with at least a hundred questions you should consider when evaluating a solution. But a hundred details is not where you want to start your technology selection process. You start by narrowing your focus to find your most likely partners. I think there are just five factorsContinue reading “Top 5 Factors in Choosing a Recommendation System”
Certona’s Resonance Personalization Platform: Saving Retailers’ Wetware
Today’s marketers suffer from incomplete digital marketing platforms. They need many tools to support marketing functions across the channels and touchpoints their customers use. In fact, the current solution landscape offers too many tools, each its own silo. The result is that marketing teams find themselves using an artisanal marketing platform. Artisanal + food =Continue reading “Certona’s Resonance Personalization Platform: Saving Retailers’ Wetware”
Disruption in Advertising: Avail for Campaigns
Avail Intelligence is poised to accelerate a looming disruption in advertising. Its new advertising service, Avail for Campaigns, shifts power – and margin – to its clients, and away from advertising exchanges and agencies. Avail Intelligence, a veteran among the providers of recommendation services, has expanded their portfolio – and their underlying technology platform –Continue reading “Disruption in Advertising: Avail for Campaigns”
Eagle Eyes on the Future: 3 Trends for 2013
image link In December I began posting interviews with leading technologists in the recommendations and personalization arena, asking their opinions on trends and futures. The experts were largely in agreement about where this digital marketing niche is headed. Their predictions for 2013 and the future highlight 3 trends that have already begun to emerge: mainstreamContinue reading “Eagle Eyes on the Future: 3 Trends for 2013”
Interview with Jake Bailey of RichRelevance: Predictions for 2013
As 2013 begins, I have reached out to top technologists working on personalization solutions and technologies. I want to hear where they think the industry is headed, and how 2012 has advanced the art and science of personalization. Jake Bailey is the Vice President of Product Marketing & Solutions at RichRelevance. He previously built theContinue reading “Interview with Jake Bailey of RichRelevance: Predictions for 2013”
Interview with Kimen Field of Adobe Systems: Predictions for 2013
As 2013 begins, I have reached out to top technologists working on personalization solutions and technologies. I want to hear where they think the industry is headed, and how 2012 has advanced the art and science of personalization. Kimen Field is a Senior Product Manager at Adobe Systems Incorporated focused on Adobe Target. She hasContinue reading “Interview with Kimen Field of Adobe Systems: Predictions for 2013”
On Target 