The success of recommender systems has rescued personalization from the scrapheap of technology fantasies. 1:1 was really exciting in the mid-90s, and lots of otherwise stable and rational people threw money and time at it. It didn’t work, and personalization became a four-letter word, one that didn’t shock so much as engender pity for theContinue reading “How to Avoid Sinkhole of Personalization”
Tag Archives: Trends
Personalization Trends in Sydney, Australia
image by freeimageslive.co.uk – aussiestock I got a glimpse of the trends in personalization in Australia, when I participated in a networking event in Sydney yesterday. Conventional wisdom has it that it takes two years for markets and trends emerging in the USA to reach Australia. But based on what I learned at the meeting,Continue reading “Personalization Trends in Sydney, Australia”
Preparing for Do Not Track: Personalization and Privacy in 2013
Do Not Track legislation and similar initiatives are at odds with the techniques used to personalize the customer experience. On the one hand, advocates of consumer privacy demand that people control the information that is collected about them, and how it is used. On the other, the web sites and advertising networks want to adjustContinue reading “Preparing for Do Not Track: Personalization and Privacy in 2013”
2013 Prediction: Initiatives to Regulate Privacy #fail
Attempts to regulate consumer privacy will have no more than an emotional impact in 2013. Meaningful restrictions on data collection by advertisers and publishers will not happen, as legislators and regulators fail to achieve consensus and citizen support. Here are three reasons regulatory initiatives will not have any real impact in 2013. First, persistence andContinue reading “2013 Prediction: Initiatives to Regulate Privacy #fail”
2013 Prediction: Personalization Leaders Find the Way
Recommendations went mainstream in 2012. Personalization is still in the hands of early adopters. In 2013, the early adopters will figure out personalization, so that in 2014 the personalized customer experience can go mainstream. Vendors in the recommendations space sell personalization, but in 2012, they were delivering recommendations. Their technology supported personalization, but their clients’Continue reading “2013 Prediction: Personalization Leaders Find the Way”
Eagle Eyes on the Future: 3 Trends for 2013
image link In December I began posting interviews with leading technologists in the recommendations and personalization arena, asking their opinions on trends and futures. The experts were largely in agreement about where this digital marketing niche is headed. Their predictions for 2013 and the future highlight 3 trends that have already begun to emerge: mainstreamContinue reading “Eagle Eyes on the Future: 3 Trends for 2013”
Interview with Jake Bailey of RichRelevance: Predictions for 2013
As 2013 begins, I have reached out to top technologists working on personalization solutions and technologies. I want to hear where they think the industry is headed, and how 2012 has advanced the art and science of personalization. Jake Bailey is the Vice President of Product Marketing & Solutions at RichRelevance. He previously built theContinue reading “Interview with Jake Bailey of RichRelevance: Predictions for 2013”
Interview with Kimen Field of Adobe Systems: Predictions for 2013
As 2013 begins, I have reached out to top technologists working on personalization solutions and technologies. I want to hear where they think the industry is headed, and how 2012 has advanced the art and science of personalization. Kimen Field is a Senior Product Manager at Adobe Systems Incorporated focused on Adobe Target. She hasContinue reading “Interview with Kimen Field of Adobe Systems: Predictions for 2013”
Interview with James Doman of emailvision: Predictions for 2013
As 2012 comes to a close, I have reached out to top technologists working on personalization solutions and technologies. I want to hear where they think the industry is headed, and how 2012 has advanced the art and science of personalization. James Doman is a Product Marketing Executive at Emailvision, which recently acquired personalization providerContinue reading “Interview with James Doman of emailvision: Predictions for 2013”
Interview with Dan Darnell of Baynote: Predictions for 2013
As 2012 comes to a close, I have reached out to top technologists working on personalization solutions and technologies. I want to hear where they think the industry is headed, and how 2012 has advanced the art and science of personalization. Dan Darnell is VP of Marketing and Product for Baynote. He blogs here. PriorContinue reading “Interview with Dan Darnell of Baynote: Predictions for 2013”
On Target 