How You Know Your Registration Forms Need Work

It took perhaps 9 tries, and 12 minutes, to register at OK, I admit I am not patient with reading instructions, especially about what constitutes an acceptable ID (because no one wants to use their email address!). But I got the rules down by the third try, which does not explain tries 4-8. Nothing, inContinue reading “How You Know Your Registration Forms Need Work”

Loving/Hating Digital Small-Town Life

“Why, o why, cant’ shopping online be more like going to the corner store, where they know me, know what I buy, and give me personal service?” Online shopping critiques nearly always include this plaintive plea. Sometimes a site is applauded for coming close, some of the time. More often, a site or company isContinue reading “Loving/Hating Digital Small-Town Life”

Personalization Trends in Sydney, Australia

image by – aussiestock I got a glimpse of the trends in personalization in Australia, when I participated in a networking event in Sydney yesterday. Conventional wisdom has it that it takes two years for markets and trends emerging in the USA to reach Australia. But based on what I learned at the meeting,Continue reading “Personalization Trends in Sydney, Australia”

Preparing for Do Not Track: Personalization and Privacy in 2013

Do Not Track legislation and similar initiatives are at odds with the techniques used to personalize the customer experience. On the one hand, advocates of consumer privacy demand that people control the information that is collected about them, and how it is used. On the other, the web sites and advertising networks want to adjustContinue reading “Preparing for Do Not Track: Personalization and Privacy in 2013”

2013 Prediction: Initiatives to Regulate Privacy #fail

Attempts to regulate consumer privacy will have no more than an emotional impact in 2013. Meaningful restrictions on data collection by advertisers and publishers will not happen, as legislators and regulators fail to achieve consensus and citizen support. Here are three reasons regulatory initiatives will not have any real impact in 2013. First, persistence andContinue reading “2013 Prediction: Initiatives to Regulate Privacy #fail”

3 Things You Don’t Know About Your Personal Information

What Does it Mean to Own Our Private Information? You probably know that your personal information is collected, used, and sold by advertisers on the web. You understand that this is why you repeatedly see the same ad, which demonstrates Every One knows you want to buy Fox Head’s new Rampage Pro Carbon bike. IfContinue reading “3 Things You Don’t Know About Your Personal Information”

I, Target: Hazy Profiles Preserve Privacy?

Am I target, or waste? Is it important to know? Is it important to control the decision? Consumers’ privacy is eroded by the ascendency of online advertisers’ power and prowess. Not only do advertisers know much more about you than you know or permit, they will use it in ways you don’t like, can’t predict,Continue reading “I, Target: Hazy Profiles Preserve Privacy?”