Locayta’s Personalization Approach

Whether you choose bread with a few large holes, many small holes, or densely packed with no holes depends on how you plan to use it, as well as your habits and preferences. Your choice of personalization solution is a choice of the holes you’ll live with (or try to fill), as well as aContinue reading “Locayta’s Personalization Approach”

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Apptus Personalization for Aimless and Directed Shoppers

Apptus is a software company intent on eliminating irrelevant information in communications with customers, via the tactics and technologies of personalization. It offers self-learning solutions for digital marketing and retailing. Aptus’s eSales solution offers targeted search and navigation, recommendations, merchandising and promotional content. Apptus was founded in Sweden in 2000, and now has clients inContinue reading “Apptus Personalization for Aimless and Directed Shoppers”

SMART: Closing the Revolving Google Door

You’re deep into a forum and encounter a post mentioning the product that will solve your problem. Or, you’re on a product page staring at a product that might solve your problem, but won’t feel convinced unless you can read a how-to article. Ideally, the information you want next would be available from a linkContinue reading “SMART: Closing the Revolving Google Door”

Personalized and Dynamic RichContent

I’m a girl, and I don’t ski. Why would you show me skis and images of a guy skiing? Well, two reasons: your site doesn’t recognize me, and can’t select and deliver the appropriate con-tent. Yesterday, RichRelevance released RichContent, a new offering in its Rich- family of solutions which aims at mitigating both of thoseContinue reading “Personalized and Dynamic RichContent”

Preparing for Do Not Track: Personalization and Privacy in 2013

Do Not Track legislation and similar initiatives are at odds with the techniques used to personalize the customer experience. On the one hand, advocates of consumer privacy demand that people control the information that is collected about them, and how it is used. On the other, the web sites and advertising networks want to adjustContinue reading “Preparing for Do Not Track: Personalization and Privacy in 2013”

2013 Prediction: Personalization Leaders Find the Way

Recommendations went mainstream in 2012. Personalization is still in the hands of early adopters. In 2013, the early adopters will figure out personalization, so that in 2014 the personalized customer experience can go mainstream. Vendors in the recommendations space sell personalization, but in 2012, they were delivering recommendations. Their technology supported personalization, but their clients’Continue reading “2013 Prediction: Personalization Leaders Find the Way”

Disruption in Advertising: Avail for Campaigns

Avail Intelligence is poised to accelerate a looming disruption in advertising. Its new advertising service, Avail for Campaigns, shifts power – and margin – to its clients, and away from advertising exchanges and agencies. Avail Intelligence, a veteran among the providers of recommendation services, has expanded their portfolio – and their underlying technology platform –Continue reading “Disruption in Advertising: Avail for Campaigns”

RETAIL BEST PRACTICE: ALIGN CUSTOMER AND BUSINESS GOALS

For retailers, the chief business goals for your web sites are likely revenue, margin, and acquiring and retaining customers. Customers’ goals vary from visit to visit. The most common goals are as follows: • Research what’s on offer to satisfy my need • Compare and consider alternatives • Buy • Realize the benefits of theContinue reading “RETAIL BEST PRACTICE: ALIGN CUSTOMER AND BUSINESS GOALS”

Retail Best Practices for Targeted Merchandising and Personalization

Targeted Merchandising Benefits Merchandising is the practice of maximizing sales by leveraging product design, packaging, pricing, display, and most importantly, selection. Targeted merchandising selects content (including products and offers) for consumers based on traits such as consumer context or behavior, or based on rules set by merchandisers. Targeted merchandising improves the customer experience and merchantContinue reading “Retail Best Practices for Targeted Merchandising and Personalization”