Agilent Personalization is Tactic, Not Strategy

This is the third of four blog posts detailing how Agilent answered those questions to achieve a successful, integrated, customer experience that supports marketing and pleases customers. Agilent does not have a personalization strategy. It has a customer engagement strategy, which employs the tactics of a personalized web page for customers and personalized communications. TheContinue reading “Agilent Personalization is Tactic, Not Strategy”

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MyAgilent: Personal Portal Becomes Keystone of Effective Marketing

This is the second of four blog posts detailing how Agilent answered those questions to achieve a successful, integrated, customer experience that supports marketing and pleases customers. Over the past decade, Agilent recognized a growing need for deeper customer relationships. As in most B2B companies, customer relationships had traditionally been in the hands of theContinue reading “MyAgilent: Personal Portal Becomes Keystone of Effective Marketing”

B2B Personalization: Agilent’s Success Story

Agilent Technologies is a world-leading measurement company. Its singular focus on measurement helps scientists and engineers alike with its designs and manufacturing of scientific instrumentation. The company is organized into four business groups: Chemical Analysis, Life Sciences, Diagnostics and Genomics, and Electronic Measurement. You might remember Agilent’s birth in 1999 as a spin-off from HP.Continue reading “B2B Personalization: Agilent’s Success Story”

4 Customer Profile Questions for Evaluating Your Personalization Solution

Personalization is a concept open to wide interpretation – its meaning seems to be, well, personal. One man’s integrated marketing is another man’s personalized customer experience. But at heart, personalization is about persons. And this is why the customer profile is, or should be, at the heart of anything calling itself a personalization solution. HereContinue reading “4 Customer Profile Questions for Evaluating Your Personalization Solution”

Pinning Your Dreams on Adobe Marketing Cloud

Adobe is keen on personalization. Personalization has featured prominently in its marketing messages in recent years. Its solutions, especially Adobe Target, provide the underpinnings for creating and delivering a personalized experience. And in its announcements last week of Adobe Marketing Cloud enhancements now in beta, it delivered the interfaces for its clients – marketers—to personalizeContinue reading “Pinning Your Dreams on Adobe Marketing Cloud”

Retail Best Practices for Targeted Merchandising and Personalization

Targeted Merchandising Benefits Merchandising is the practice of maximizing sales by leveraging product design, packaging, pricing, display, and most importantly, selection. Targeted merchandising selects content (including products and offers) for consumers based on traits such as consumer context or behavior, or based on rules set by merchandisers. Targeted merchandising improves the customer experience and merchantContinue reading “Retail Best Practices for Targeted Merchandising and Personalization”