Isn’t this a lovely map? I call it an Ad-Map, and I sometimes use them to get about a strange town. Businesses pay to be listed, tourists get an orientation. Tragically, at least for advertisers and tourists, maps such as this are of little use. Advertisers in each category are listed in seemingly random order. Numbers onContinue reading “Untargeted (and Undirected) Advertising”
Tag Archives: advertising
Google Offer for Nobody
My weather app offered me this banner this morning: OK, Google, take me to the nearest hair salon. (Try it now) I’ve been looking for a new salon. “Nearest” has never been in my criteria. Under 10 miles would be a plus, but “nearest”, nope. Granted, there are certainly people who LOOK as though that was howContinue reading “Google Offer for Nobody”
Disruption in Advertising: Avail for Campaigns
Avail Intelligence is poised to accelerate a looming disruption in advertising. Its new advertising service, Avail for Campaigns, shifts power – and margin – to its clients, and away from advertising exchanges and agencies. Avail Intelligence, a veteran among the providers of recommendation services, has expanded their portfolio – and their underlying technology platform –Continue reading “Disruption in Advertising: Avail for Campaigns”
On Target 