How You Know Your Registration Forms Need Work

It took perhaps 9 tries, and 12 minutes, to register at UPS.com. OK, I admit I am not patient with reading instructions, especially about what constitutes an acceptable ID (because no one wants to use their email address!). But I got the rules down by the third try, which does not explain tries 4-8. Nothing, in fact, explains them. My frustration mounted as I repeatedly chose yet another ID, entered my password (itself a minor skirmish), re-entered my password, accepted terms, and confirmed the address.

In a venting moment, I chose an ID that finally met UPS rules. And here it is, the way you can tell your own registration forms need work   (…expletive deleted…):

The ID   I….HateU is in use

Try I…hateu2

If you’ve ever wondered why your users choose such nasty IDs, take this post as a hint.  Here is the ID I settled on, which I think is much less ambiguous:  thisappsucks. Now if I can just recall it when I need it.

Published by Sue Aldrich

I'm a talented writer who connects business goals with technology, to get your message across through readable and engaging content. I have expertise in personalization, customer experience, journey optimization, recommendations, and search. I also research and write articles on sustainability for my hometown newspaper, Sterling Meetinghouse News.

3 thoughts on “How You Know Your Registration Forms Need Work

  1. Hi Sue I totally agree with this frustration… other than sticking my thumb in my belly button, which somehow allows one to vent one’s #^* anger! Cheers, Mel

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    *Mel Green Design & Illustration*

    For Print, Advertising, Multimedia & Web

    56 Bennett Street, Brighton, MA 02135

    Cell phone: 781 710.3465

    *www.melgreendesign.com*

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