Interview with Jake Bailey of RichRelevance: Predictions for 2013

As 2013 begins, I have reached out to top technologists working on personalization solutions and technologies. I want to hear where they think the industry is headed, and how 2012 has advanced the art and science of personalization. Jake Bailey is the Vice President of Product Marketing & Solutions at RichRelevance. He previously built theContinue reading “Interview with Jake Bailey of RichRelevance: Predictions for 2013”

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Interview with Kimen Field of Adobe Systems: Predictions for 2013

As 2013 begins, I have reached out to top technologists working on personalization solutions and technologies. I want to hear where they think the industry is headed, and how 2012 has advanced the art and science of personalization. Kimen Field is a Senior Product Manager at Adobe Systems Incorporated focused on Adobe Target. She hasContinue reading “Interview with Kimen Field of Adobe Systems: Predictions for 2013”

Interview with Dan Darnell of Baynote: Predictions for 2013

As 2012 comes to a close, I have reached out to top technologists working on personalization solutions and technologies. I want to hear where they think the industry is headed, and how 2012 has advanced the art and science of personalization. Dan Darnell is VP of Marketing and Product for Baynote. He blogs here. PriorContinue reading “Interview with Dan Darnell of Baynote: Predictions for 2013”

Interview with Junko Nishimura of SilverEgg Technology: Predictions for Japan for 2013

As 2012 comes to a close, I have reached out to top technologists working on personalization solutions and technologies. I want to hear where they think the industry is headed, and how 2012 has advanced the art and science of personalization. Junko Nishimura is a COO and co-founder of Silver Egg Technology. Her blog isContinue reading “Interview with Junko Nishimura of SilverEgg Technology: Predictions for Japan for 2013”

Interview with Pontus Kristiansson of Avail: Predictions for 2013

As 2012 comes to a close, I have reached out to top technologists working on personalization solutions and technologies. I want to hear where they think the industry is headed, and how 2012 has advanced the art and science of personalization. Avail, based in Malmo and focused on retailers, is the pioneer in recommendations andContinue reading “Interview with Pontus Kristiansson of Avail: Predictions for 2013”

How to Evaluate Recommendation Solutions

When I undertake to evaluate a technology, I start with customer requirements. I formalize and publish these requirements freely to all in what I call an evaluation framework. This helps me compare the capabilities of multiple solutions, objectively and consistently. When I evaluate a vendor solution, I start by identifying the solution’s capabilities against eachContinue reading “How to Evaluate Recommendation Solutions”

SOLUTION REVIEW: PEERIUS

This post is a brief summary of my in-depth analysis of Peerius, published in a Patricia Seybold Group report in June 2012. The evaluation is based on my Recommendation Solution Evaluation Framework, which details 100+ criteria in 7 categories. It is available as a free download here. London-based Peerius was founded in 2007 by RogerContinue reading “SOLUTION REVIEW: PEERIUS”

SOLUTION REVIEW: PREDICTIVEINTENT

This post is a brief summary of my in-depth analysis of PredictiveIntent, published in a Patricia Seybold Group report in May 2012. The evaluation is based on my Recommendation Solution Evaluation Framework, which details 100+ criteria in 7 categories. It is available as a free download here. PredictiveIntent was founded in 2009 by Neil HamiltonContinue reading “SOLUTION REVIEW: PREDICTIVEINTENT”

SOLUTION REVIEW: ADOBE RECOMMENDATIONS

This post is a brief summary of my in-depth analysis of Adobe Recommendations, published in a Patricia Seybold Group report in August 2012. Adobe is a $4B software company with more than 100 products that it groups into two families: digital marketing and digital media. Adobe’s target markets are marketers and developers in every industry.Continue reading “SOLUTION REVIEW: ADOBE RECOMMENDATIONS”

YOU CAN’T BUY PERSONALIZATION

Vendors, especially vendors of recommendation systems, are selling personalization. Vendors can’t actually deliver personalization. In order to personalize the customer experience, your company needs strategy, organization, metrics, policy, practices, and skills. It needs a willing end user, one who doesn’t mind that you are collecting information about him, however anonymously and transiently. A really greatContinue reading “YOU CAN’T BUY PERSONALIZATION”