Data Scientist: Your New PartNerd

Inescapable: data science delivers the insights you need in order to be effective with digital marketing.

Short-term avoidable: hiring a data scientist.

Embraceable: Your new data scientist.Creative people and data science people should work together all day, every day, until they can understand each other, with a shared vision and shared vocabulary.

Your data scientist must be everyone’s new best friend — Partnerds forever.

Published by Sue Aldrich

As a leading authority on worldwide customer requirements, practices, technologies, and governance for personalization, Sue researches the technologies and practices that help marketers get the most useful content in front of customers at the right moment: recommendations, search, discovery, targeted marketing, and web content management. Aldrich is an expert on optimizing the methods that help customers find what they need to make buying decisions and/or to solve problems. She helps clients develop personalization, marketing, discovery, and content management practices that will engage customers and improve results.

One thought on “Data Scientist: Your New PartNerd

  1. WISH THAT IT WERE SO… I have often, of late, described just such a scenario with the few colleagues I have remaining. For some reason, a few prospective clients have not taken to the possibility that a creative person and a data person might be able to work together, with the client as a third partner to achieve something truly remarkable, and efficient. My problem is in knowing and then using the correct terminology when describing this to the prospect.

    Best Regards Nanook of Brighton


    *Mel Green Design & Illustration*

    For Print, Advertising, Multimedia & Web

    56 Bennett Street, Brighton, MA 02135

    Cell phone: 781 710.3465


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