ETL in the days before data was invented. Keys Ranch, Joshua Tree National Park, CA
“What should our Big Data strategy be?” seems about as useful a question as “What should our Telephone strategy be?”
Let me suggest that your big data strategy should be to ask, “Where can better information significantly impact achievement of our strategy?”
Then you can ask, “How can we get that information? What will it cost us, and how long will it take us to get it — I.E., can we get the information when it is still useful, at a reasonable cost?”
On Target 