The Only Big Data Strategy You’ll Ever Need

ETL in the days before data was invented. Keys Ranch, Joshua Tree National Park, CA

“What should our Big Data strategy be?” seems about as useful a question as “What should our Telephone strategy be?”

Let me suggest that your big data strategy should be to ask, “Where can better information significantly impact achievement of our strategy?”

Then you can ask, “How can we get that information? What will it cost us, and how long will it take us to get it — I.E., can we get the information when it is still useful, at a reasonable cost?”

Published by Sue Aldrich

As a leading authority on worldwide customer requirements, practices, technologies, and governance for personalization, Sue researches the technologies and practices that help marketers get the most useful content in front of customers at the right moment: recommendations, search, discovery, targeted marketing, and web content management. Aldrich is an expert on optimizing the methods that help customers find what they need to make buying decisions and/or to solve problems. She helps clients develop personalization, marketing, discovery, and content management practices that will engage customers and improve results.

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