Data Science’s Top Attraction: Lead Gen

Data science, a nascent skill for most organizations, has so much to offer. But for a marketing person, the big excitement is what it can do for lead generation. And, oh, BTW, customer experience. Because a better customer experience can really boost your lead gen results… Interviews with two dozen people, mostly marketing managers and executives, on theContinue reading “Data Science’s Top Attraction: Lead Gen”

Data-driven Decisions? I’ll get back to you later.

Who wouldn’t love love love having data to support decision-making? Interviews with two dozen people, mostly marketing managers and executives, on the subject of data-driven decision making, reveal deep-seated ambivalence. There are valid reasons to reject the value of data for decisions. Data quality is a pain point for everyone, and quality may be so poor thatContinue reading “Data-driven Decisions? I’ll get back to you later.”