Data Science’s Top Attraction: Lead Gen

Data science, a nascent skill for most organizations, has so much to offer. But for a marketing person, the big excitement is what it can do for lead generation. And, oh, BTW, customer experience. Because a better customer experience can really boost your lead gen results…

Interviews with two dozen people, mostly marketing managers and executives, on the subject of data-driven decision making, reveal unwavering enthusiasm for applying every tool in the bag to the one thing virtually all marketing departments have in common: the lead gen goal.

That’s fine, but when you’ve achieved competence in applying data science to lead gen, don’t lean back. Sprinkle a little of that science pixie dust on your brand messaging, competitive analysis, and operational optimization.


Published by Sue Aldrich

I'm a talented writer who connects business goals with technology, to get your message across through readable and engaging content. I have expertise in personalization, customer experience, journey optimization, recommendations, and search. I also research and write articles on sustainability for my hometown newspaper, Sterling Meetinghouse News.

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