Big Data: Buyers Beware

If you are working through your Big Data roadmap and hoping for guidance from the Google, well, hope may be all have.

I recently studied the top offerings for my search “big data buyers guide.” These docs clearly state that its complicated, and there are a lot of choices. Good to know.

One piece I can definitely recommend: Buyer’s Guide to Big Data Integration, by CITO Research, sponsored by Pentaho. It does a fine job of explaining where we are, how we got here, and where you want to be going. Insightful, accurate, and does not pander to vendors. You might think that the focus is the usually ugly problem of integration, but that’s not the case.

The report was written in September 2013 — 18 months ago — but remains completely relevant. Just shows how far we’ve come.

Published by Sue Aldrich

I'm a talented writer who connects business goals with technology, to get your message across through readable and engaging content. I have expertise in personalization, customer experience, journey optimization, recommendations, and search. I also research and write articles on sustainability for my hometown newspaper, Sterling Meetinghouse News.

One thought on “Big Data: Buyers Beware

  1. Hi Sue in your first paragraph, surely you meant:

    If you are working through your Big Data roadmap and hoping for guidance from the Google, well, hope may be all YOU have.

    …………………………………………………………………………………………..

    *Mel Green Design & Illustration*

    For Print, Advertising, Multimedia & Web

    56 Bennett Street, Brighton, MA 02135

    Cell phone: 781 710.3465

    *www.melgreendesign.com*

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