Filled with despair because your data is a mess? Welcome to the club, and it is a big one: everyone’s data is a mess. It is always incomplete, inaccuarate, out-dated, redundant, plagued with typos, and unavailable in the desired timeframe. It can’t truly answer the questions you need to ask right now, and the questions it can readily answer may not be worth asking.
You need a plan and a roadmap. What questions do (and will) we need answered? Ok, what data is required? How are we going to create or acquire it? When? At what cost?
Your plan ensures that as weeks (months, years) roll by, your data and your questions become richer and more satisfying.