Your Personalization Strategy in 3 Questions

Addressing three fruitful questions to accomplish your personalization strategy.  --watercolor by Charles Plaisted
Addressing three fruitful questions to accomplish your personalization strategy.
–watercolor by Charles Plaisted

What approach to personalization will improve your customer experience?

Which of these customer experience improvements contribute to your business goals?

How will all the effected parts of the company summon the will and resources to change?

Published by Sue Aldrich

As a leading authority on worldwide customer requirements, practices, technologies, and governance for personalization, Sue researches the technologies and practices that help marketers get the most useful content in front of customers at the right moment: recommendations, search, discovery, targeted marketing, and web content management. Aldrich is an expert on optimizing the methods that help customers find what they need to make buying decisions and/or to solve problems. She helps clients develop personalization, marketing, discovery, and content management practices that will engage customers and improve results.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: