Interview with Junko Nishimura of SilverEgg Technology: Predictions for Japan for 2013

As 2012 comes to a close, I have reached out to top technologists working on personalization solutions and technologies. I want to hear where they think the industry is headed, and how 2012 has advanced the art and science of personalization. Junko Nishimura is a COO and co-founder of Silver Egg Technology. Her blog isContinue reading “Interview with Junko Nishimura of SilverEgg Technology: Predictions for Japan for 2013”

Interview with Pontus Kristiansson of Avail: Predictions for 2013

As 2012 comes to a close, I have reached out to top technologists working on personalization solutions and technologies. I want to hear where they think the industry is headed, and how 2012 has advanced the art and science of personalization. Avail, based in Malmo and focused on retailers, is the pioneer in recommendations andContinue reading “Interview with Pontus Kristiansson of Avail: Predictions for 2013”

CONSUMERS LOVE MARKETING: DONE WELL, THEY DON’T EVEN SEE IT

A recent study by Adobe concludes that digital marketing is not meeting the needs of consumers. Online banner ads do not work. No one wants ads in social media or apps. Online ads are annoying and distracting. If you are a marketer, the study might make you feel kind of bad. But I think itContinue reading “CONSUMERS LOVE MARKETING: DONE WELL, THEY DON’T EVEN SEE IT”