Disruption in Advertising: Avail for Campaigns

Avail Intelligence is poised to accelerate a looming disruption in advertising. Its new advertising service, Avail for Campaigns, shifts power – and margin – to its clients, and away from advertising exchanges and agencies. Avail Intelligence, a veteran among the providers of recommendation services, has expanded their portfolio – and their underlying technology platform –Continue reading “Disruption in Advertising: Avail for Campaigns”

I, Target: Hazy Profiles Preserve Privacy?

Am I target, or waste? Is it important to know? Is it important to control the decision? Consumers’ privacy is eroded by the ascendency of online advertisers’ power and prowess. Not only do advertisers know much more about you than you know or permit, they will use it in ways you don’t like, can’t predict,Continue reading “I, Target: Hazy Profiles Preserve Privacy?”

Eagle Eyes on the Future: 3 Trends for 2013

image link In December I began posting interviews with leading technologists in the recommendations and personalization arena, asking their opinions on trends and futures. The experts were largely in agreement about where this digital marketing niche is headed. Their predictions for 2013 and the future highlight 3 trends that have already begun to emerge: mainstreamContinue reading “Eagle Eyes on the Future: 3 Trends for 2013”

Interview with Jake Bailey of RichRelevance: Predictions for 2013

As 2013 begins, I have reached out to top technologists working on personalization solutions and technologies. I want to hear where they think the industry is headed, and how 2012 has advanced the art and science of personalization. Jake Bailey is the Vice President of Product Marketing & Solutions at RichRelevance. He previously built theContinue reading “Interview with Jake Bailey of RichRelevance: Predictions for 2013”

Interview with Kimen Field of Adobe Systems: Predictions for 2013

As 2013 begins, I have reached out to top technologists working on personalization solutions and technologies. I want to hear where they think the industry is headed, and how 2012 has advanced the art and science of personalization. Kimen Field is a Senior Product Manager at Adobe Systems Incorporated focused on Adobe Target. She hasContinue reading “Interview with Kimen Field of Adobe Systems: Predictions for 2013”

Interview with James Doman of emailvision: Predictions for 2013

As 2012 comes to a close, I have reached out to top technologists working on personalization solutions and technologies. I want to hear where they think the industry is headed, and how 2012 has advanced the art and science of personalization. James Doman is a Product Marketing Executive at Emailvision, which recently acquired personalization providerContinue reading “Interview with James Doman of emailvision: Predictions for 2013”

Interview with Dan Darnell of Baynote: Predictions for 2013

As 2012 comes to a close, I have reached out to top technologists working on personalization solutions and technologies. I want to hear where they think the industry is headed, and how 2012 has advanced the art and science of personalization. Dan Darnell is VP of Marketing and Product for Baynote. He blogs here. PriorContinue reading “Interview with Dan Darnell of Baynote: Predictions for 2013”

Interview with Junko Nishimura of SilverEgg Technology: Predictions for Japan for 2013

As 2012 comes to a close, I have reached out to top technologists working on personalization solutions and technologies. I want to hear where they think the industry is headed, and how 2012 has advanced the art and science of personalization. Junko Nishimura is a COO and co-founder of Silver Egg Technology. Her blog isContinue reading “Interview with Junko Nishimura of SilverEgg Technology: Predictions for Japan for 2013”

Interview with Pontus Kristiansson of Avail: Predictions for 2013

As 2012 comes to a close, I have reached out to top technologists working on personalization solutions and technologies. I want to hear where they think the industry is headed, and how 2012 has advanced the art and science of personalization. Avail, based in Malmo and focused on retailers, is the pioneer in recommendations andContinue reading “Interview with Pontus Kristiansson of Avail: Predictions for 2013”

How to Evaluate Recommendation Solutions

When I undertake to evaluate a technology, I start with customer requirements. I formalize and publish these requirements freely to all in what I call an evaluation framework. This helps me compare the capabilities of multiple solutions, objectively and consistently. When I evaluate a vendor solution, I start by identifying the solution’s capabilities against eachContinue reading “How to Evaluate Recommendation Solutions”