If recommendations are so important, why don’t companies invest in making them more effective? In a recent survey by Adobe, 40% of ecommerce respondents have automated recom-mendations on their sites, or are in the throes of implementing them. Roughly 1 in 5 media and financial services companies are investing in automated recommendations. Yet, half ofContinue reading “75% of Marketers Think Recommendations are Good Enough”
Category Archives: Personalization
3 Automation Questions for Recommendations Solution Providers
A decade ago I watched vendors of site search solutions teach customers new skills: how to manage synonyms and common misspellings, how to identify poorly performing searches and improve them, how to change their content to produce better search results, how to create and manage rules to control search, how to offer the right navigationContinue reading “3 Automation Questions for Recommendations Solution Providers”
4 Customer Profile Questions for Evaluating Your Personalization Solution
Personalization is a concept open to wide interpretation – its meaning seems to be, well, personal. One man’s integrated marketing is another man’s personalized customer experience. But at heart, personalization is about persons. And this is why the customer profile is, or should be, at the heart of anything calling itself a personalization solution. HereContinue reading “4 Customer Profile Questions for Evaluating Your Personalization Solution”
Wilkommen, Bienvenue, God Dag, RichRelevance
On May 13, RichRelevance acquired Avail. This is very good news for RichRelevance. The combined company is now global, with customers in 29 countries. It is Numero Uno for personalization solutions in Internet Retailer’s rankings for USA and Europe. RichRelevance, founded 2006, is the leader in North American retail, serving a billion recommendations a day.Continue reading “Wilkommen, Bienvenue, God Dag, RichRelevance”
Is Your Targeted Marketing Making My Job Easier?
I had the opportunity this weekend to listen as customers encountered a newly personalized customer experience. Each customer was presented with a web page of content entirely selected based on his or her profile. When asked if they valued the News email they received, the answer was no, it is so rarely relevant it’s notContinue reading “Is Your Targeted Marketing Making My Job Easier?”
Your Personalization Strategy in 3 Questions
What approach to personalization will improve your customer experience? Which of these customer experience improvements contribute to your business goals? How will all the effected parts of the company summon the will and resources to change?
Predictive and Prescriptive: Content Marketing with Adobe Social
On April 24, Adobe trumpeted a new feature of Adobe Social to further personalize the customer experience. Adobe Social is now able to recommend content that will best engage a Facebook visitor, using predictions based on sentiment analysis and text mining. The recommendations select the content as well as the timing of its delivery. TheContinue reading “Predictive and Prescriptive: Content Marketing with Adobe Social”
B2B Personalization: The New Baseline
Personalization in B2B is more complex than in B2C, and potentially even more rewarding. It is more complex because there are more people involved, and the relevant information is broader. The potential rewards are greater than B2C because the relationships tend to last longer and involve more revenue. Relationships are deeper because they are expensiveContinue reading “B2B Personalization: The New Baseline”
What is Personalization Worth?
As a consultant and researcher in personalization, I have a vested interest in asserting that personalization has immense value to an organization. But flabby assertions don’t help you understand what to invest, or the return on existing in-vestments, or progress toward a goal, or setting the goal to begin with. The leaders in personalization measure,Continue reading “What is Personalization Worth?”
Boggled by Botched Personalization
The forklift was the wakeup call, the image that proved my world is better personalized than I realized. Until yesterday, I thought the rudimentary personalization I routinely encounter mattered little to my experience. Sites I often visit always show me products I wouldn’t wear, articles I don’t want to read, items I would never buy.Continue reading “Boggled by Botched Personalization”
On Target 