Interview with Jake Bailey of RichRelevance: Predictions for 2013

As 2013 begins, I have reached out to top technologists working on personalization solutions and technologies. I want to hear where they think the industry is headed, and how 2012 has advanced the art and science of personalization. Jake Bailey is the Vice President of Product Marketing & Solutions at RichRelevance. He previously built theContinue reading “Interview with Jake Bailey of RichRelevance: Predictions for 2013”

Interview with Kimen Field of Adobe Systems: Predictions for 2013

As 2013 begins, I have reached out to top technologists working on personalization solutions and technologies. I want to hear where they think the industry is headed, and how 2012 has advanced the art and science of personalization. Kimen Field is a Senior Product Manager at Adobe Systems Incorporated focused on Adobe Target. She hasContinue reading “Interview with Kimen Field of Adobe Systems: Predictions for 2013”

Interview with James Doman of emailvision: Predictions for 2013

As 2012 comes to a close, I have reached out to top technologists working on personalization solutions and technologies. I want to hear where they think the industry is headed, and how 2012 has advanced the art and science of personalization. James Doman is a Product Marketing Executive at Emailvision, which recently acquired personalization providerContinue reading “Interview with James Doman of emailvision: Predictions for 2013”

Interview with Andre Brown, CEO of Locayta: Predictions for 2013

As 2012 comes to a close, I have reached out to top technologists working on personalization solutions and technologies. I want to hear where they think the industry is headed, and how 2012 has advanced the art and science of personalization. André Brown is co-founder and CEO of Locayta, and a 20-year veteran of theContinue reading “Interview with Andre Brown, CEO of Locayta: Predictions for 2013”

Interview with Dan Darnell of Baynote: Predictions for 2013

As 2012 comes to a close, I have reached out to top technologists working on personalization solutions and technologies. I want to hear where they think the industry is headed, and how 2012 has advanced the art and science of personalization. Dan Darnell is VP of Marketing and Product for Baynote. He blogs here. PriorContinue reading “Interview with Dan Darnell of Baynote: Predictions for 2013”

Interview with Junko Nishimura of SilverEgg Technology: Predictions for Japan for 2013

As 2012 comes to a close, I have reached out to top technologists working on personalization solutions and technologies. I want to hear where they think the industry is headed, and how 2012 has advanced the art and science of personalization. Junko Nishimura is a COO and co-founder of Silver Egg Technology. Her blog isContinue reading “Interview with Junko Nishimura of SilverEgg Technology: Predictions for Japan for 2013”

Interview with Pontus Kristiansson of Avail: Predictions for 2013

As 2012 comes to a close, I have reached out to top technologists working on personalization solutions and technologies. I want to hear where they think the industry is headed, and how 2012 has advanced the art and science of personalization. Avail, based in Malmo and focused on retailers, is the pioneer in recommendations andContinue reading “Interview with Pontus Kristiansson of Avail: Predictions for 2013”

How to Evaluate Recommendation Solutions

When I undertake to evaluate a technology, I start with customer requirements. I formalize and publish these requirements freely to all in what I call an evaluation framework. This helps me compare the capabilities of multiple solutions, objectively and consistently. When I evaluate a vendor solution, I start by identifying the solution’s capabilities against eachContinue reading “How to Evaluate Recommendation Solutions”

Personalized, Streamlined, Agile Customer Experience

I believe that delivering a personalized customer experience is a competitive imperative. The people who might consume your products and services are willing to expend only a limited dose of their time and attention on the tasks of selecting, acquiring, using and maintaining what they consume. If those tasks can be simply and efficiently performed,Continue reading “Personalized, Streamlined, Agile Customer Experience”