Avail Intelligence is poised to accelerate a looming disruption in advertising. Its new advertising service, Avail for Campaigns, shifts power – and margin – to its clients, and away from advertising exchanges and agencies. Avail Intelligence, a veteran among the providers of recommendation services, has expanded their portfolio – and their underlying technology platform –Continue reading “Disruption in Advertising: Avail for Campaigns”
Category Archives: Behavioral Targeting
3 Things You Don’t Know About Your Personal Information
What Does it Mean to Own Our Private Information? You probably know that your personal information is collected, used, and sold by advertisers on the web. You understand that this is why you repeatedly see the same ad, which demonstrates Every One knows you want to buy Fox Head’s new Rampage Pro Carbon bike. IfContinue reading “3 Things You Don’t Know About Your Personal Information”
Eagle Eyes on the Future: 3 Trends for 2013
image link In December I began posting interviews with leading technologists in the recommendations and personalization arena, asking their opinions on trends and futures. The experts were largely in agreement about where this digital marketing niche is headed. Their predictions for 2013 and the future highlight 3 trends that have already begun to emerge: mainstreamContinue reading “Eagle Eyes on the Future: 3 Trends for 2013”
Interview with Dan Darnell of Baynote: Predictions for 2013
As 2012 comes to a close, I have reached out to top technologists working on personalization solutions and technologies. I want to hear where they think the industry is headed, and how 2012 has advanced the art and science of personalization. Dan Darnell is VP of Marketing and Product for Baynote. He blogs here. PriorContinue reading “Interview with Dan Darnell of Baynote: Predictions for 2013”
Interview with Pontus Kristiansson of Avail: Predictions for 2013
As 2012 comes to a close, I have reached out to top technologists working on personalization solutions and technologies. I want to hear where they think the industry is headed, and how 2012 has advanced the art and science of personalization. Avail, based in Malmo and focused on retailers, is the pioneer in recommendations andContinue reading “Interview with Pontus Kristiansson of Avail: Predictions for 2013”
How to Evaluate Recommendation Solutions
When I undertake to evaluate a technology, I start with customer requirements. I formalize and publish these requirements freely to all in what I call an evaluation framework. This helps me compare the capabilities of multiple solutions, objectively and consistently. When I evaluate a vendor solution, I start by identifying the solution’s capabilities against eachContinue reading “How to Evaluate Recommendation Solutions”
RETAIL BEST PRACTICE: ASSIGN GOALS TO PAGES
SOLUTION REVIEW: PEERIUS
This post is a brief summary of my in-depth analysis of Peerius, published in a Patricia Seybold Group report in June 2012. The evaluation is based on my Recommendation Solution Evaluation Framework, which details 100+ criteria in 7 categories. It is available as a free download here. London-based Peerius was founded in 2007 by RogerContinue reading “SOLUTION REVIEW: PEERIUS”
Agile, Engaging Customer Experience: Who’s Catching the Frisbee?
Is your customer experience agile, or inflexible? Even with constant vigilance, companies create customer experiences that are harder than they need to be. Instead of creating an agile customer experience that leaps and turns in response to customer context, actions and desire, a rigid customer experience demands agility from customers who leap and twist toContinue reading “Agile, Engaging Customer Experience: Who’s Catching the Frisbee?”
AGILITY TRICK #3: TARGETING PLUS PERSONALIZATION
Targeted marketing adapts a company’s messaging to what marketers believe to be the needs of what they imagine to be a group of customers. Typically, the marketing team identifies segments of the population that are important to the company, and sketches personas that represent each segment. Marketing then makes its best guess as to theContinue reading “AGILITY TRICK #3: TARGETING PLUS PERSONALIZATION”
On Target 