Maxymiser’s Support for Personalization

Maxymiser is a digital marketing suite with solutions for optimization, testing and personalization. Products include MaxTEST, MaxSEGMENT, MaxPREDICT, MaxRECOMMEND, MaxSOCIAL, MaxMOBILE and MaxINSIGHT. These connect across a common UI and platform. The company was founded in 2006. It is headquartered in New York with offices in Chicago, Edinburgh, Dnipropetrovsk, Dusseldorf, London, Munich and San Francisco.Continue reading “Maxymiser’s Support for Personalization”

Personalization Basics: Maxymiser Customer Profile

Maxymiser is a digital marketing suite with solutions for optimization, testing and personalization. Products include MaxTEST, MaxSEGMENT, MaxPREDICT, MaxRECOMMEND, MaxSOCIAL, MaxMOBILE and MaxINSIGHT. These connect across a common UI and platform. The company was founded in 2006. It is headquartered in New York with offices in Chicago, Edinburgh, Dnipropetrovsk, Dusseldorf, London, Munich and San Francisco.Continue reading “Personalization Basics: Maxymiser Customer Profile”

Jeff Bezos’ Secret for Success: Get Better Every Day

It’s not a secret, and it isn’t Jeff’s, and now that Jeff’s name brought you, here it is: Work on getting better every day. In digital marketing, we call that optimization, and somehow it’s an activity that isn’t greeted as enthusiastically as, say, an afternoon at the driving range. Optimization efforts unquestionably improve conversion rates,Continue reading “Jeff Bezos’ Secret for Success: Get Better Every Day”

Leading Practices for Digital Marketing

A Survey can deliver insights, even if it doesn’t deliver a clear directive on practices. Adobe’s survey on optimization offers insights, concrete data, and some tantalizing hints—and also provokes a few important questions. As Kevin Lindsay observed in his latest Adobe blog post, optimization investments deliver competitive advantage. To whit: 61% of Adobe Target customersContinue reading “Leading Practices for Digital Marketing”

4 Customer Profile Questions for Evaluating Your Personalization Solution

Personalization is a concept open to wide interpretation – its meaning seems to be, well, personal. One man’s integrated marketing is another man’s personalized customer experience. But at heart, personalization is about persons. And this is why the customer profile is, or should be, at the heart of anything calling itself a personalization solution. HereContinue reading “4 Customer Profile Questions for Evaluating Your Personalization Solution”

Is Your Targeted Marketing Making My Job Easier?

I had the opportunity this weekend to listen as customers encountered a newly personalized customer experience. Each customer was presented with a web page of content entirely selected based on his or her profile. When asked if they valued the News email they received, the answer was no, it is so rarely relevant it’s notContinue reading “Is Your Targeted Marketing Making My Job Easier?”

Pinning Your Dreams on Adobe Marketing Cloud

Adobe is keen on personalization. Personalization has featured prominently in its marketing messages in recent years. Its solutions, especially Adobe Target, provide the underpinnings for creating and delivering a personalized experience. And in its announcements last week of Adobe Marketing Cloud enhancements now in beta, it delivered the interfaces for its clients – marketers—to personalizeContinue reading “Pinning Your Dreams on Adobe Marketing Cloud”

The Science of Personalization: Guess, but Test

Not long ago I worked with a stomach-driven organization. A stomach-driven marketing organization starts the day with a guess. Red! Make all the pages red, customers will buy! The team scrambles, the pages are red. No buying? It’s the weather. Lots of buying? It’s the red. Being stomach-driven worked when your competitors were also stomach-driven.Continue reading “The Science of Personalization: Guess, but Test”

Seeing Your Personalization Vision

An important early step in developing your personalization strategy is articulating, communicating, and committing to a vision. I’m not talking about a mission-statement kind of vision, or a string of wonderful words that make everyone feel good. I’m talking about having a clear idea of what the personalized experience will be like for your customers,Continue reading “Seeing Your Personalization Vision”

4 Steps to Personalization Success

Personalization is gardening. It’s energizing to image the garden in all its perfection. But after you plant it, you have to take care of it. Probably nearly every day. You’re not done until you decide you don’t want it any more. Companies unsuccessful with personalization think buying technology is enough. Or adding product recommendations toContinue reading “4 Steps to Personalization Success”