3 Automation Questions for Recommendations Solution Providers

A decade ago I watched vendors of site search solutions teach customers new skills: how to manage synonyms and common misspellings, how to identify poorly performing searches and improve them, how to change their content to produce better search results, how to create and manage rules to control search, how to offer the right navigationContinue reading “3 Automation Questions for Recommendations Solution Providers”

What is Personalization Worth?

As a consultant and researcher in personalization, I have a vested interest in asserting that personalization has immense value to an organization. But flabby assertions don’t help you understand what to invest, or the return on existing in-vestments, or progress toward a goal, or setting the goal to begin with. The leaders in personalization measure,Continue reading “What is Personalization Worth?”

Graphdive: Sociable Personalization

Not long after my Facebook initiation, I tried to access it from a hotel room far from home. Facebook felt it needed to verify my identity by showing me photos of three “friends” and asking me to identify them. The “friends” were all classmates from schooldays decades in the past: I couldn’t even match theirContinue reading “Graphdive: Sociable Personalization”

Personalized and Dynamic RichContent

I’m a girl, and I don’t ski. Why would you show me skis and images of a guy skiing? Well, two reasons: your site doesn’t recognize me, and can’t select and deliver the appropriate con-tent. Yesterday, RichRelevance released RichContent, a new offering in its Rich- family of solutions which aims at mitigating both of thoseContinue reading “Personalized and Dynamic RichContent”

Pinning Your Dreams on Adobe Marketing Cloud

Adobe is keen on personalization. Personalization has featured prominently in its marketing messages in recent years. Its solutions, especially Adobe Target, provide the underpinnings for creating and delivering a personalized experience. And in its announcements last week of Adobe Marketing Cloud enhancements now in beta, it delivered the interfaces for its clients – marketers—to personalizeContinue reading “Pinning Your Dreams on Adobe Marketing Cloud”

Loving/Hating Digital Small-Town Life

“Why, o why, cant’ shopping online be more like going to the corner store, where they know me, know what I buy, and give me personal service?” Online shopping critiques nearly always include this plaintive plea. Sometimes a site is applauded for coming close, some of the time. More often, a site or company isContinue reading “Loving/Hating Digital Small-Town Life”

Personalization Trends in Sydney, Australia

image by freeimageslive.co.uk – aussiestock I got a glimpse of the trends in personalization in Australia, when I participated in a networking event in Sydney yesterday. Conventional wisdom has it that it takes two years for markets and trends emerging in the USA to reach Australia. But based on what I learned at the meeting,Continue reading “Personalization Trends in Sydney, Australia”

The Science of Personalization: Guess, but Test

Not long ago I worked with a stomach-driven organization. A stomach-driven marketing organization starts the day with a guess. Red! Make all the pages red, customers will buy! The team scrambles, the pages are red. No buying? It’s the weather. Lots of buying? It’s the red. Being stomach-driven worked when your competitors were also stomach-driven.Continue reading “The Science of Personalization: Guess, but Test”

Seeing Your Personalization Vision

An important early step in developing your personalization strategy is articulating, communicating, and committing to a vision. I’m not talking about a mission-statement kind of vision, or a string of wonderful words that make everyone feel good. I’m talking about having a clear idea of what the personalized experience will be like for your customers,Continue reading “Seeing Your Personalization Vision”

4 Steps to Personalization Success

Personalization is gardening. It’s energizing to image the garden in all its perfection. But after you plant it, you have to take care of it. Probably nearly every day. You’re not done until you decide you don’t want it any more. Companies unsuccessful with personalization think buying technology is enough. Or adding product recommendations toContinue reading “4 Steps to Personalization Success”